"Ukiyo-e On The Move HIROSHIMA" to Offer Kimono Discounts and More; Visitor Novelty Plans Revealed. Immersive Museum That Has Drawn 500,000 Visitors in Tokyo and Paris.

At "Ukiyo-e On The Move HIROSHIMA" (to be held from July 18 (Sat) to September 6 (Sun), 2026, at NTT Credo Hall, 11F, Motomachi Credo/Pacela, 6-78 Motomachi, Naka-ku, Hiroshima City), produced by Hitohata Inc. (President and CEO: Takeaki Higashiyama), various discount campaigns including a kimono discount will be implemented. Furthermore, information on visitor novelty gifts will be released. (Organizers: Hiroshima Television, C's Live, Hitohata, TV Aichi).

"Ukiyo-e On The Move" is an immersive, experiential digital art museum where visitors can immerse themselves in the world of ukiyo-e across multiple 3D projection spaces. It is based on over 300 works by world-renowned ukiyo-e artists such as Hokusai Katsushika, Kuniyoshi Utagawa, Hiroshige Utagawa, Utamaro Kitagawa, Sharaku Toshusai, and Kunisada Utagawa, reimagined as graphical digital art pieces enjoyable for all ages through 3DCG animation and projection mapping.

To date, it has been held in Nagoya, Milan (Italy), Kagoshima, Tokyo, Fukuoka, Taipei (Taiwan), Osaka, Kaohsiung (Taiwan), and France, attracting over 500,000 visitors.

Additionally, "Ukiyo-e On The Move" received the Excellence Award in the Project Division of the "CJPF Award 2025" hosted by the Cool Japan Public-Private Partnership Platform (Secretariat: Intellectual Property Strategy Headquarters, Cabinet Office).

Photography and videography are permitted throughout the venue, allowing visitors to capture stunning images as they dive into the fantastical world of ukiyo-e.

We invite you to enjoy this limited-time immersive exhibition where masterpieces of ukiyo-e, which continue to fascinate the world across time, dynamically come to life.

[Official Website for "Ukiyo-e On The Move HIROSHIMA"]

https://www.ukiyoeimmersiveart.com/hiroshima

Ukiyo-e On The Move HIROSHIMA

Special Exhibition Commentary Exclusive to "Ukiyo-e On The Move HIROSHIMA" Venue

At the "Ukiyo-e On The Move HIROSHIMA" venue, in addition to exhibiting precious ukiyo-e depicting the land of Hiroshima, we will present commentary exhibitions that interpret Hiroshima's unique context through the artworks.

The actual ukiyo-e exhibits will include special displays such as "Toyotomi Gun Koki: Miyajima Daikassen no Zu" by Yoshitoshi Tsukioka depicting the Battle of Miyajima, "Saigoku Meisho Zue: Bingo Tomo no Minato" by Sadahide Utagawa depicting Tomonoura, and "Rokujūyo Shū Meisho Zue: Aki Itsukushima Sairei no Zu" (reprint) by Hiroshige Utagawa depicting Itsukushima Shrine.

Furthermore, a commentary on Kuniyoshi Utagawa's "Kingyo Tsudushi" series, filled with humor and playfulness, fitting for the "City of Water - Hiroshima" that has lived alongside water, will be exclusively available at the Hiroshima venue.

We invite you to enjoy the world of ukiyo-e depicting Hiroshima from the Edo period, with learning and new discoveries.

*Images are a sample of the exhibited works.

Discount Campaigns (Discounts from Same-Day Ticket Prices) and Visitor Novelty Plans

Kimono Visitor Discount Campaign

This exhibition can be enjoyed by wearing beautiful kimonos and taking photos with the digital projections. A campaign offering a 100 yen discount on admission fees will be held for customers who visit wearing Japanese attire (kimono, yukata, jinbei, etc.).

Eligible for Discount: Customers visiting in kimono, furisode, hakama, yukata, jinbei, etc. (for the individual only).

Discount Details: 100 yen off the same-day venue ticket. *Cannot be combined with other discounts or coupons.

How to Use: Purchase a "100 Yen Discount Ticket" at the venue ticket machine and present yourself in Japanese attire.

Japanese Attire Visitor Bonus: "Ukiyo-e On The Move Original Fan"

Additionally, the first 1,000 visitors who come dressed in Japanese attire (kimono, yukata, jinbei, etc.) will receive a special novelty gift: an "Ukiyo-e On The Move Original Fan." Please enjoy the rich Japanese culture of this exhibition by wearing Japanese attire.

Hiroshima Sports Support Project: "Uniform Visitor Discount Campaign"

During the exhibition period, a campaign offering a 100 yen discount on admission fees will be held for those who visit wearing uniforms of Hiroshima's top three professional sports teams.

Please come with your friends and family wearing your uniforms, whether before or after a game.

Eligible for Discount: Customers visiting in uniforms of either "Hiroshima Toyo Carp," "Sanfrecce Hiroshima," or "Hiroshima Dragonflies." (for the individual only).

*Replica uniforms are acceptable. Printed clothing such as T-shirts with uniform patterns are not eligible.

Discount Details: 100 yen off the same-day venue ticket. *Cannot be combined with other discounts or coupons.

How to Use: Purchase a "100 Yen Discount Ticket" at the venue ticket machine and present yourself in uniform.

Weekday Visitor Bonus: "Ukiyo-e On The Move Original Sticker"

For visitors who come on weekdays, a "Original Sticker" (1 out of 6 types) will be randomly presented as a weekday visitor bonus.

Eligible: Customers visiting on weekdays. *Weekdays during the exhibition period, excluding Saturdays, Sundays, national holidays, and August 12, 13, 14.

Details: Ukiyo-e On The Move Original Sticker.

*Total of 6 types.

*Will be given randomly.

Method: One sticker will be given per ticket upon presentation of your ticket at the venue entrance.

Instagram Official Follow & Survey Response Bonus: "Ukiyo-e On The Move Original Bookmark"

Follow the official "Ukiyo-e On The Move" Instagram account and receive one original bookmark. Respond to the survey and receive an additional bookmark.

Furthermore, those who complete both actions will receive a set of two bookmarks.

"Ukiyo-e On The Move HIROSHIMA" Event Outline

[Name] Ukiyo-e On The Move HIROSHIMA

[Dates] July 18 (Sat), 2026 - September 6 (Sun), 2026

*No closing days during the period.

[Venue] NTT Credo Hall (11F, Motomachi Credo/Pacela, 6-78 Motomachi, Naka-ku, Hiroshima City)

[Content]

This is an immersive, experiential digital art museum where visitors can immerse themselves in the world of ukiyo-e across multiple 3D projection spaces. It is based on over 300 works by world-renowned ukiyo-e artists such as Hokusai Katsushika, Kuniyoshi Utagawa, Hiroshige Utagawa, Utamaro Kitagawa, Sharaku Toshusai, and Kunisada Utagawa, reimagined as graphical digital art pieces enjoyable for all ages through 3DCG animation and projection mapping. In addition to digital exhibits, it will also display famous ukiyo-e prints from the Edo period and reprints, with explanations on the history of ukiyo-e, Edo culture, and the ukiyo-e artists.

"Ukiyo-e On The Move HIROSHIMA" will not only delve deeply into the artistic value of ukiyo-e through a space unique to Hiroshima but also offer exhibits that clearly explain Edo culture, such as the lifestyle and entertainment of the time.

[Tickets]

<Prices>

Advance Tickets: May 16 (Sat) - July 17 (Fri)

Same-Day Tickets: July 18 (Sat) - September 6 (Sun)

Advance Ticket

Same-Day Ticket

Adult

2,000 yen

2,200 yen

Student (High School, University, Vocational School)

1,300 yen

1,500 yen

Child (Ages 4 to Junior High School Student)

600 yen

700 yen

Senior (Ages 65+)

1,700 yen

1,900 yen

*Free admission for children aged 3 and under. *Re-entry is not permitted. *Tickets cannot be refunded or exchanged after purchase due to customer convenience. *You may be asked to present student ID or proof of age at the venue on the day of your visit. *When purchasing same-day tickets at the venue, individuals with disability certificates (physical, developmental, mental) and war-wounded veteran certificates, and one accompanying person, will be eligible for a discounted price (advance ticket price). *If the certificate or recipient card is not presented, the difference in price will be charged. *Various discounts cannot be combined with other benefits or coupons. *Crowding is expected on Saturdays, Sundays, national holidays, and at the end of the exhibition period, so we recommend visiting on weekdays or earlier in the exhibition period. *Admission may be delayed during periods of high congestion.

[Ticket Purchase Locations]

<Online Sales>

Asoview!

Lawson Ticket

Seven Ticket

Ticket Pia

Rakuten Travel

KLOOK

*KLOOK is for same-day tickets only, sales start July 21.

*System usage fees may apply.

<In-Store Sales>

Seven-Eleven In-Store Multicopy Machine (P Code: 114-864)

Lawson, Ministop In-Store Loppi (L Code: 62640)

FamilyMart In-Store Multicopy Machine

*Ticket issuance fees may apply.

<Venue Ticket Sales>

Venue Ticket Machine (Same-day tickets only)

*Tickets can also be purchased at the venue on the day of the event.

*Cash only.

[Organizers] Hiroshima Television, C's Live, Hitohata, TV Aichi

[Sponsorship] Hiroshima City, Hiroshima City Board of Education, Fukuyama City, Fukuyama City Board of Education, Higashihiroshima City, Higashihiroshima City Board of Education, Hatsukaichi City, Hatsukaichi City Board of Education

[Cooperation] Panasonic Connect, Charainnovate, Yamaha

[Planning & Production] Hitohata, TV Aichi

[Official Website for "Ukiyo-e On The Move HIROSHIMA"]

https://www.ukiyoeimmersiveart.com/hiroshima

[Official Instagram] @ukiyoeimmersiveart

#UkiyoEOnTheMove #UkiyoEimmersiveart

Ukiyo-e On The Move HIROSHIMA

Ukiyo-e On The Move HIROSHIMA

Past Venue Record Photos

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Hitohata Inc. Company Overview

Hitohata Inc.

Hitohata Inc. is a digital creative company based in Japan.

We aim to create a future beyond imagination, where hearts are enriched, by generating experiences that allow people to share emotions and excitement through digital content such as projection mapping, immersive art museums, immersive shows, digital installations, 3DCG animation, and VR/AR/Metaverse, utilizing cutting-edge digital technology, regional cultural tourism resources, and Japan's traditional culture.

[Company Name] Hitohata Inc. (English Name: HITOHATA, INC.)

[President and CEO] Takeaki Higashiyama

[Established] July 1, 2019

[Capital] 59.71 million yen

[Locations]

(Nagoya Head Office) *Headquarters

2-14-1 Naguno, Nishi-ku, Nagoya City, Aichi Prefecture 451-0042 Naguno Campus 3F 3-2

(Tokyo Office)

1-2-3 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Shibuya Fukuras 17F

(Osaka Office)

2-4-9 Umeda, Kita-ku, Osaka City, Osaka 530-0001 Breezetower 1F

(Milano Office) (HITOHATA MILANO S.R.L.) Via Washington Giorgio, 70, 2° Piano, 20146 Milano MI, ITALY

[Business Activities]

Digital Content Business (Projection Mapping, Immersive Art Museum, Immersive Show, Laser Mapping, Digital Installation, Digital Illumination, Immersive Dinner, 3DCG Animation, VR/AR/Metaverse)

Digital Communication Business (Promotional Movies, Digital Marketing, Campaigns, Branding, Public Relations)

[Website] https://www.hitohata.jp/

[YouTube] https://www.youtube.com/c/HITOHATAINC/