Medicinal Cookie Specialty Store 'tsukihi' Revamps Packaging for Popular Assortment and Petit Sets

Medicinal cookie specialty store 'tsukihi' (operated by Sankando Co., Ltd.), led by International Medicinal Food Specialist Saori Mizoma, has launched a full packaging redesign for its two popular products: the 'Medicinal Cookie Assortment Box' and the 'Petit Set Box.'

tsukihi has been proposing ways to enjoy medicinal food (yakuzen) easily and deliciously using familiar ingredients, overcoming the perception that it is difficult or has a strong taste. In this renewal, while maintaining the concept of an 'amulet' to care for the recipient, the design has been reborn to be more sophisticated as a gift.

Highlights of the new packaging: It features traditional Eastern auspicious motifs such as the flowers and fruits of the 'Three Citrus' (pomegranate, peach, and orange), the 'Sayagata' pattern representing longevity, and lanterns for warding off evil, all finished in elegant colors. It is perfect for celebrations and party souvenirs.

Overview of Renewed Products 1. Fruit & Nut 'Medicinal Cookie Assortment Box' (14 pieces, 6 varieties): Priced at 1,000 yen (tax included). A popular entry-level set. 2. 'Petit Set Box' (3 types: Relax/Sleep/Refresh): Priced at 900 yen each (tax included). A combination of popular cookies and honey florentines.

This renewal aims for a design that harmonizes with various daily gift-giving scenes. We deliver the opportunity to care for your own health and the well-being of your loved ones across the country with our new packaging.