From ¥9,680 (incl. tax) for 1 night with 2 meals! Itoen Hotels, operating 50 locations in Eastern Japan, makes its first foray into Western Japan. Yunogo Grand Hotel to reopen in Mimasaka City, Okayama Prefecture on July 9, 2026.

Itoen Hotels Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and CEO: Hironobu Terasawa), which operates a chain of budget hot spring hotels, will reopen the Yunogo Grand Hotel (73 rooms) in Yunogo Onsen, Mimasaka City, Okayama Prefecture on Thursday, July 9, 2026. This will be the company's first hotel in the Western Japan region and the first in Okayama Prefecture. In conjunction with this, online reservations will begin on Monday, June 15, 2026, at 10:00 AM, followed by telephone reservations starting on Tuesday, June 23, 2026, at 10:00 AM.

Itoen Hotels, Loved in Eastern Japan, Finally Lands in Western Japan

With the desire to "let more people know about the Japanese culture of hot springs and encourage them to visit repeatedly," Itoen Hotels has operated resort hotels primarily in Eastern Japan, with 50 locations. Leveraging the expertise cultivated in creating "hot spring inns that can be visited frequently and casually," the company is now making its first move into the Western Japan area by reopening the Yunogo Grand Hotel in Yunogo Onsen, Mimasaka City, Okayama Prefecture. This marks the first step in offering the unique services and affordable pricing of Itoen Hotels, which have been popular in Eastern Japan, to the people of Western Japan.

Offering Itoen's Unique "Itoen Style" for Enjoyment Without Worrying About Extra Charges in Western Japan

The biggest appeal of Itoen Hotels is the clarity and affordability, with various services included in the accommodation fee.

Upon arrival, guests can first relax with a welcome drink. The basic "1-night, 2-meal buffet plan" offers an all-you-can-eat selection of abundant Japanese, Western, and Chinese dishes. Furthermore, karaoke and table tennis within the hotel can be enjoyed free of charge. Families and friends can enjoy their entire day without worrying about their wallets.

Enjoy a Luxurious Time Reasonably with Beautiful Skin Hot Springs and Modern Rooms

The Yunogo Grand Hotel (73 guest rooms in total) is located in Yunogo Onsen, one of Okayama's three famous hot springs. Guests can fully enjoy the "hot springs for beautiful skin," which are known for their body-warming properties, in the open-air baths. The hotel also offers a superb hot spring experience, with comfortably renovated modern guest rooms, at prices that are among the lowest in the region, making it a place guests will want to visit again and again.

Savor a Famous Hot Spring with 1200 Years of History

Within the hotel, guests can fully enjoy the historic Yunogo Onsen, discovered in the Heian period and cherished as "hot springs for beautiful skin," through its rustic open-air baths and other facilities.

= Yunogo Grand Hotel =

Address: 581-2 Yunogo, Mimasaka City, Okayama Prefecture, 707-0062

Access:

□ From Tokyo Station: JR Shinkansen Nozomi (approx. 200 min) → Okayama Station → Direct bus to Yunogo Onsen (approx. 75 min) → Yunogo Onsen Tourist Information Center → Walk (approx. 2 min) → Yunogo Grand Hotel

□ From Osaka Station: JR Limited Express Super Hakuto (approx. 90 min) → Sayo Station → JR Kishin Line (approx. 35 min) → Linnō Station → Mimasaka Community Bus (approx. 10 min) → Yunogo Onsen → Walk (approx. 5 min) → Yunogo Grand Hotel

Phone Number: 0570-097-780

Number of Rooms: 73

Spring Quality: Sodium, Calcium Chloride Spring

Basic Rate: Buffet Plan (1 night with 2 meals) from ¥8,800 per adult (¥9,680 incl. tax)

(Separate bathing tax)

All-you-can-drink alcoholic beverages during dinner: ¥1,000 per adult (¥1,100 incl. tax) *Free on Saturdays and specific dates

URL: https://www.itoenhotel.com/yunogo/

Reopening Date: Thursday, July 9, 2026

Web Reservation Start Date: Monday, June 15, 2026

Phone Reservation Start Date: Tuesday, June 23, 2026

In-house Facilities: Karaoke Room, Table Tennis Corner

Other Facilities/Services: Large Public Bath, Open-Air Bath, Foot Bath, Souvenir Shop, Game Corner, Free Wi-Fi

= Company Profile =

Company Name: Itoen Hotels Co., Ltd.

Location: Arai Building 5F, 1-10-13 Minami-Ikebukuro, Toshima-ku, Tokyo, 171-0022

Established: October 2001

Representative: Hironobu Terasawa, President and CEO

URL: https://www.itoenhotel.com/

Business Description: Management of hot spring inns and resort hotels

<Inquiries Regarding This Matter>

Itoen Hotels Co., Ltd.

Phone Number: 03-5979-5911

Email: [email protected]