株式会社伊藤園 News Releases

Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative

伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。 · 2026-05-12

Ito En Establishes New Company for In-House Venture Fragrance Brand "Crazy Jasmine"

Ito En has established "Crazy Jasmine Tokyo Co., Ltd." on May 1, 2026, to operate "Crazy Jasmine," a… · 2026-05-01

Ito En Releases 180-Second 'It's Not a Record, It's History' Commercial Featuring Shohei Ohtani's Home Runs

Ito En announces the release of the 'O-i Ocha Shohei Ohtani Home Run Bottle' commemorating Shohei Oh… · 2026-06-12

Ito En Launches Room-Temperature Yogurt Snack 'Yogyu' in the Tokyo Area on June 1

Ito En, Ltd. will launch 'Yogyu Plain' and 'Yogyu Mango', room-temperature storable freeze-dried yog… · 2026-05-20

Ito En to Release 'Oi Ocha' Bottles Commemorating Shohei Ohtani's 63 Home Runs on June 22

Ito En will release premium design bottles featuring Shohei Ohtani's 63 home runs from the 2025 seas… · 2026-06-01

Ito En Announces Initiatives for Sustainable Production and Value Enhancement as Japanese Tea Supply-Demand Structure Undergoes Transformation with Simultaneous Export Expansion and Import Growth

Ito En held a press conference to share the current state of significant changes in the supply and d… · 2026-05-12

Ito En Establishes New Company for In-House Venture Fragrance Brand "Crazy Jasmine"

Ito En has established "Crazy Jasmine Tokyo Co., Ltd." on May 1, 2026, to operate "Crazy Jasmine," a… · 2026-05-01

Japan's First Public-Private Joint Development: Applications Filed for New Tea Varieties 'Sai no Megami' and 'Sai no Ito'

Ito En, Ltd. and the Saitama Prefectural Tea Institute have jointly developed and filed for the regi… · 2026-04-28

Japan's First Public-Private Joint Development: Applications Filed for New Tea Varieties 'Sai no Megami' and 'Sai no Ito'

Ito En, Ltd. and the Saitama Prefectural Tea Institute have jointly developed and filed for the regi… · 2026-04-28