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Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 13, 2026 4:09 AM ・ Updated Jun 22, 2026 5:14 AM ・ 2 min read ・ Source: PR TIMES

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伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000160.000046014.html Distributor: PR TIMES
Published: May 13, 2026

Ito En held a presentation on the future of Japanese tea, addressing the shift in supply-demand caused by rising global matcha demand and declining domestic leaf tea consumption. Key measures include labeling 'Oi Ocha' with '100% Pure Domestic Tea Leaves' starting May 18, promoting a 'Hybrid Production System' to stabilize tea farmers, and supporting the 'National GI Japanese Tea' concept to enhance international brand value similar to wine or champagne.

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Source: PR TIMES
Category: New Product/キャンペーン

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Announced　May 13, 2026 4:09 AM — Distributor PR TIMES
Collected　May 12, 2026 7:32 PM
AI structured & analyzed　May 16, 2026 12:31 AM
Desk-reviewed & published　May 13, 2026 4:09 AM

FAQ

What company announced the '100% Pure Domestic Tea Leaves' labeling initiative, and when will the new label appear on its Oi Ocha products?

Ito En announced the initiative, and the '100% Pure Domestic Tea Leaves' label will begin appearing on Oi Ocha products starting May 18.

How is Ito En responding to the rising global demand for matcha and the simultaneous decline in Japan's domestic leaf tea consumption?

Ito En is addressing the trend by introducing the '100% Pure Domestic Tea Leaves' label, promoting a Hybrid Production System, and supporting the National GI Japanese Tea concept.

What is the 'Hybrid Production System' that Ito En promotes, and in what way does it aim to stabilize tea farmers' livelihoods?

The Hybrid Production System is a strategy designed by Ito En to balance supply, improve efficiency, and provide stable income for tea farmers across Japan.

Which concept is Ito En supporting to enhance the international brand value of Japanese tea, and which globally recognized products are used as comparisons?

Ito En supports the National GI Japanese Tea concept, aiming to boost global recognition similar to how wine and champagne are protected and marketed internationally.

During what type of event did Ito En present its future tea strategy, and which market shifts involving matcha and leaf tea consumption were highlighted?

Ito En held a presentation on the future of Japanese tea, highlighting the rising global matcha demand and the declining domestic leaf tea consumption as key market shifts.

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Washin AI News Desk“Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative”AI News by Washin Village（和心村）, May 13, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E4%BC%8A%E8%97%A4%E5%9C%92/en/news/2026-05-12-ito-en-announces-initiatives-for-sustain

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