Tohken Corporation Introduces 'Trial Employment Videos,' a New Standard for Recruitment Videos!

Taiken Nyusha Inc. (Headquarters: Kamakura City, Kanagawa Prefecture; Representative Director: Seiji Matsumoto) is pleased to announce that Tohken Corporation (hereinafter, Tohken Corporation) has introduced our recruitment video service 'Trial Employment Videos' for its 'sales position' recruitment. This introduction aims to visualize 'realistic information after joining the company' that cannot be fully conveyed through job descriptions alone, supporting Tohken Corporation in acquiring 'talent that matches its needs'.

◎ Recruitment Challenges in the Construction and Real Estate Industry as Perceived by Taiken Nyusha

The construction and real estate industry currently faces a significant challenge in sales recruitment: "a gap between expectations and reality after joining the company, leading to early turnover." Traditional PR-style recruitment videos tend to focus on superficial appeals emphasizing image, failing to deliver the information job seekers truly want. Resolving the information asymmetry that was difficult to address with conventional recruitment videos, and conveying the reality of actual work and the organization's support system as they are, has become a crucial issue in recruitment.

◎ Background of Tohken Corporation's Introduction of 'Trial Employment Videos'

Currently, the trend in recruitment videos is shifting from "appeal-type" videos that unilaterally convey a company's attractiveness to "workplace experience-type" videos that realistically show the actual situation after joining. We introduce the case of Tohken Corporation, which quickly adopted this latest trend and solved its recruitment challenges with the new standard for recruitment videos, 'Trial Employment Videos'.

Tohken Corporation, founded in 1974, is a comprehensive real estate company listed on the Prime Market of the Tokyo Stock Exchange, providing total solutions from planning, design, and construction of rental apartments to brokerage, management, and management agency services. The company faced the challenge that traditional job information alone did not sufficiently convey "the reality of the work and the organization's extensive support system" to job seekers. The 'Trial Employment Videos' introduced this time feature a "model playing the role of a trial employee" who actually experiences a day at Tohken Corporation, conveying the "reality after joining the company" that could not be communicated through conventional job information alone. The structure is as follows:

"Company and Business Strengths" as told by HR personnel

While traditional recruitment videos tend to be limited to "superficial introductions of business content," this video visualizes specific strengths such as comprehensive support systems that can be entrusted with everything from consulting to solve tax and asset inheritance problems for landowners, providing earthquake-resistant buildings, to tenant recruitment and management by its own brokerage and management division (Home Mate).

Roundtable discussion delving into the "true feelings" of on-site employees

While traditional recruitment videos tend to be limited to "portraying good relationships and image," the Trial Employment Video specifically conveys the real voices of employees, such as an evaluation system where even inexperienced employees can exceed their previous year's salary in 2-3 years, a complete two-day workweek (over 120 holidays per year) and travel using order-based leave, and working without transfers to desired locations.

Real experience of Tohken Corporation's "sales work"

While traditional recruitment videos tend to be limited to phrases like "it's rewarding," the Trial Employment Model closely follows an on-site representative, conveying the real flow of actual work, from detailed accompanying support learning how to press an intercom, to the reality of door-to-door sales involving nearly 50 visits a day, and skill-up training to learn actual contract cases.

・Tohken Corporation Sales Position 'Trial Employment Videos'

1-minute short video

Full version video

◎ What are 'Trial Employment Videos,' the new standard for recruitment videos that solve the challenges of "traditional recruitment videos"?

In the current recruitment market, there is a demand for highly transparent information disclosure to job seekers, not just "appeals," but through "reproduction of workplace experience." Traditional recruitment videos (PR/appeal type) had "three structural challenges" that hindered recruitment results:

Information asymmetry: Due to subjective presentations edited by companies to show only "what they want to show," job seekers tend to feel distrust, thinking "I don't know the real situation."

Post-hiring mismatch: Image videos that only highlight positive aspects create a "different from what I imagined" gap after joining, which is the biggest trigger for early turnover.

Limitations of actual disclosure: Unilateral "appeals" often end up failing to convey accurate information required by the Employment Security Act, or "primary information" such as the real atmosphere and feel of the workplace.

'Trial Employment Videos' are the new standard for recruitment videos that fundamentally solve these challenges. By adopting a "workplace experience reproduction format" that realistically portrays the site from a third-person perspective, it precisely reproduces the "workplace experience" recommended by the Ministry of Health, Labour and Welfare as the best measure to prevent mismatches online. This new approach enables companies to "improve retention rates through honest information disclosure" and job seekers to make "confident decisions based on truth."