Yushin Engineering Launches "Craftsman Denim Project" to Cultivate Workwear into "One-of-a-Kind Artisan Denim"

Yushin Engineering Co., Ltd. (Head Office/Tokyo Plant: Fuchu City, Tokyo / Ichinoseki Plant: Ichinoseki City, Iwate, President: Kenji Kurisu), a control panel manufacturer, launched the "Craftsman Denim Project" in April 2026.

In collaboration with the "Onomichi Denim Project" originating from Onomichi City, Hiroshima Prefecture, employees, including factory workers, will wear Japanese denim as their workwear. The dirt, fading, and wear generated through use in the field will be engraved as "proof of their work," and approximately one year later, it will be resold as "one-of-a-kind artisan denim" from around the world.

Moving away from the common notion that "workwear is a consumable," this project aims to visualize the work of artisans through their clothing, thereby promoting the inheritance of skills to the next generation and fostering resonance with manufacturing.

Background and Objectives for Project Implementation

- Visualizing the Work of Artisans Through "Clothing"

The dirt and wear generated in the factory environment are traces of artisans engaging with their work. By cultivating denim for one year, we visualize the pride and work of artisans. The unique aging of each pair becomes a testament to their respective careers.

- Breaking Away from the Common Notion of "Workwear = Consumable"

We aim to move beyond the common notion of "workwear = consumable" and convey the hardships and joys of field work as a "story." We believe that the playful motivation of "your denim will grow as you work here" can also contribute to employer branding for the younger generation interested in manufacturing.

- Contribution to Industrial Support and Sustainability

By utilizing Japanese denim, we support Japan's manufacturing industry while aiming for a shift in values from disposable workwear to "clothing to be cultivated." This is a concrete practice contributing to SDG Goal 12: "Responsible Consumption and Production."

Message from the Representative

Our company is a comprehensive manufacturer of control panels, handling everything from design to sheet metal, painting, and assembly. Above all, it is a company where members who love manufacturing gather. Our company culture is one where we genuinely enjoy manufacturing, to the extent that production experience is the most popular activity during company trips. However, in the midst of daily work, we sometimes find ourselves so focused on the task at hand that we forget the original joy. That is precisely why we wanted employees to look up and remember the origin and enjoyment of manufacturing through this project. New ideas are born from enjoyment, and the accumulation of these leads to positive change. We want to continue to be a company that changes, driven by enjoyment. Will the power of manufacturing be proportional to how the denim ages? We look forward to seeing the results in a year.

PR Poster

Overview of the Craftsman Denim Project

Project Name

Craftsman Denim Project

(Yushin Engineering x Onomichi Denim Project)

Launch

April 2026

Participants

All employees (voluntary participation)

Denim to be Worn

Original Denim PJ001 from the Onomichi Denim Project

(New price: ¥24,200, etc.)

Wearing Period

Approximately 1 year (used as workwear in regular duties)

Post-Wearing Distribution

Consignment sales through the Onomichi Denim Project

(As unique used denim)

Sales Profit Distribution

The difference between the selling price and the original new price will be returned to the wearer.

About the "Onomichi Denim Project"

With the concept of "denim completed by the person wearing it," this project collects and washes jeans worn for one year in actual occupational and living environments, and sells them as unique used denim both domestically and internationally (from the official website of the Onomichi Denim Project). It has attracted attention from around the world as a regional brand, and many occupations and companies have participated to date.

【Regarding Interviews】

We are available for interviews and filming regarding this project, the operational status of new equipment, and technical details.

Factory tours and interviews with staff are possible upon prior contact.

【Contact Information for Inquiries】

Yushin Engineering Co., Ltd. General Affairs Department Manager / Tomoyuki Shioya

TEL: 042-367-2111

MAIL: [email protected]

HP: https://yushin.co.jp/