[Dog's Food Acceptance Rate 92%] "VitaDeli" Launched, Offering Safety and Deliciousness Produced in a Factory Certified by the Ministry of Agriculture, Forestry and Fisheries and Internationally Certified.

Souei Co., Ltd. (Head Office: 1-4-26 Mayumi, Ikoma City, Nara Prefecture, Representative: Eiichi Sudo) will launch its new pet-related brand "VitaDeli" on Friday, July 10th. This brand was developed to support the health and rich dietary life of dogs. Leveraging our expertise in product selection and supply cultivated as a wholesaler, we deliver safe and secure quality.

Background and Purpose of Launching New Brand "VitaDeli"

In recent years, awareness regarding the "healthy lifespan" and "food safety" of dogs, who are cherished family members, has been higher than ever. Souei Co., Ltd. possesses a robust quality control system and distribution network developed through its diverse wholesale business. By utilizing this foundation, we have launched "VitaDeli" as a new pet lifestyle brand to simultaneously meet the high safety standards and health support that modern dog owners seek.

Product Features and Commitment of "VitaDeli"

"VitaDeli" is a brand of dog treats developed with the aim of delivering "the deliciousness of the ingredients themselves" to dogs every day. For the main ingredients of this Thai series, we use chicken and combine it with Thai fruits to create products that leverage the natural flavors and aromas of the ingredients.

[Key Features of VitaDeli] - Completely Additive-Free Design: Contains no preservatives, colorings, or artificial flavors, ensuring it can be safely given daily. - High-Protein Recipe: Uses chicken as the main ingredient, pursuing deliciousness and satisfying texture that dogs love.

- Unique Blend of Thai Fruits: Combines local fruits such as bananas and mangoes to utilize their natural sweetness and aroma. - International Quality Standards: Manufactured under strict quality control at a specialized factory in Thailand, certified by the Ministry of Agriculture, Forestry and Fisheries.

VitaDeli provides treats that enrich the daily lives of dogs through its commitment to ingredients and reliable quality control.

History and Future Outlook of Souei Co., Ltd.

Since its establishment, Souei Co., Ltd. has engaged in exchanges at overseas exhibitions and with manufacturers. Through these interactions, we have realized that there are many attractive products and ingredients in the world that are not yet widely known in Japan. On the other hand, we also recognized the challenge that many products of excellent quality are not reaching Japanese pet owners and their dogs.

Born from these experiences is the dog treat brand "VitaDeli."

VitaDeli operates under the concept of "A Brand That Travels the World."

Around the world, there are excellent products nurtured by unique local ingredients, manufacturing methods, and cultures. VitaDeli aims to deliver these to Japanese dogs after personally seeing and verifying them, and ensuring they meet our strict selection criteria.

[Our 5 Valued Evaluation Criteria]

1. The ability to honestly disclose ingredients. 2. The ability to confidently explain all manufacturing processes. 3. Respect for the characteristics of the ingredients, resulting in a finish that preserves their flavor and aroma. 4. Ultimately, "people" are responsible for quality control. 5. The ability to proudly talk about all manufacturing backgrounds.

Going forward, VitaDeli plans to sequentially expand its offerings beyond dog treats to include attractive pet-related products discovered from around the world.

Souei Co., Ltd. will continue to deliver products that enrich the lives of pets and their owners as a bridge connecting dogs and cats worldwide with Japan.

"VitaDeli" Overview:

Name: VitaDeli

Price: 780 yen (excluding tax)

Release Date: July 10, 2026 (Friday)

URL: https://vitadeli.myshopify.com

Company Overview:

Company Name: Souei Co., Ltd.

Location: 1-4-26 Mayumi, Ikoma City, Nara Prefecture

Representative: Eiichi Sudo

Established: April 2023

Business Activities: Other various wholesale businesses

URL: https://vitadeli.myshopify.com

Inquiries Regarding This Matter:

Company Name: Souei Co., Ltd.

Contact Person: Public Relations Representative

E-Mail: [email protected]