Nurturing the Next Generation with a Long-Established Ryokan's 'Omotenashi' x 'Latest AI'. Yamagata's Koyo Group Held the 2026 Entrance Ceremony and New Employee Training 'Welcome Camp'. <Implementation Report>

Under the slogan 'Turning the memory of a trip into a lifelong emotion.', we operate ryokans, glamping facilities, and Japanese sweets/dessert specialty stores in Yamagata. While diversifying our business centered around 'tourism, food, and human resources', and aiming to realize our vision of 'creating hospitality heritage for 100 years into the future', we are promoting the development of 'emotion artisans' and DX. We also take on the challenge of nurturing and producing management and tourism personnel who will lead the tourism industry. Received the Grand Prix at the 'Japan Tourism of the Year 2023' for promoting the region's appeal.