Kimono Rentalier Launches Summer-Only Campaign: Nearly All Furisode Rentals Available for ¥9,800

Kimono Rentalier (operated by Watoa Co., Ltd.), a nationwide kimono rental service by delivery, is running a campaign offering nearly all furisode rentals for ¥9,800 (tax included) for rentals used by Monday, August 31, 2026.

During the campaign period, furisode kimonos with regular prices of up to ¥98,000 can be rented for just ¥9,800 (tax included). This campaign makes it easier to consider wearing a furisode during summer for pre- or post-ceremony photo sessions, standalone photo memorials, attending summer weddings, or even summer-held coming-of-age ceremonies in colder regions.

*Exclusions apply: New furisode models priced at ¥148,000 or more and items with product codes starting with 'FY' are not eligible.

Campaign Overview

Kimono Rentalier is offering a summer-limited campaign where nearly all furisode rentals are available for ¥9,800 (tax included) for rentals used by August 31, 2026.

Furisode kimonos are worn not only on the actual coming-of-age day but also for pre- and post-ceremony photo shoots, standalone photo memorials, and attending weddings or formal events. This campaign allows eligible furisode rentals to be used at the discounted price of ¥9,800 (tax included), but only for summer usage.

Current Furisode Rental Usage Based on Our Internal Survey

Kimono Rentalier conducted a survey among customers who used furisode rentals for their coming-of-age ceremonies in January 2026.

The results showed that the most common time to start preparations was 'at the last minute,' accounting for 39.5%. Open-ended responses included comments such as 'I wish I had started preparing earlier,' 'the pattern I wanted was already reserved,' and 'it was difficult to book a beauty salon.'

Preparing for a coming-of-age ceremony involves more than just reserving the kimono—it also includes arranging for dressing services and beauty appointments. It's important to start early. This campaign can also be used for pre-wear trials, photo shoots, and venue inspections before the actual ceremony day.

Campaign Background

In recent years, occasions for wearing furisode have diversified beyond the actual ceremony day, including pre- and post-ceremony shoots, location photography, and attending weddings.

Additionally, while our internal survey showed many customers start preparations at the last minute, multiple responses expressed regret, saying 'I wish I had prepared earlier.'

In response to these trends, we are launching this limited-time special pricing campaign to make it easier to use furisode for pre- and post-ceremony events and summer-held coming-of-age ceremonies.

Usage Scenarios

This campaign is not limited to coming-of-age ceremonies but can be used in a wide range of scenarios, including photo shoots and wedding attendance.

Pre- and post-ceremony photo shoots for coming-of-age day

Memorial photography at photo studios

Location photography

Coming-of-age ceremonies held in summer

Attending weddings and receptions

Fitting and venue inspections in preparation for the actual ceremony day

Since the full kimono set is delivered by courier, customers from anywhere in Japan can participate.

Campaign Details

Campaign Name

Summer-Only: Nearly All Furisode Rentals for ¥9,800

Eligible Usage Period

April 25, 2026 – August 31, 2026

Campaign Price

Furisode Rental: ¥9,800 (tax included)

Eligible Products

Nearly all furisode kimonos *Exclusions: New furisode models priced at ¥148,000 or more and items with product codes starting with 'FY' are not eligible.

View Details

Examples of Eligible Furisode

We offer a wide selection of furisode for this campaign, ranging from classic patterns to vibrant modern designs and soft pastel tones ideal for photography. Choose based on your occasion—pre- or post-ceremony shoots, memorials, or wedding attendance.

Furisode | Ma Minette Red and Black Flying Cranes and Cherry Blossoms | F0311 L Furisode | Ma Minette Aqua Modern Florals | F0310 L

Furisode | Ma Minette Peonies and Chrysanthemums on Black | F0312 L Furisode | Ma Minette Cream with Ichimatsu and Florals | F0316 L

F0243

F0300

F0325

F0128

Furisode Rental Set Contents

We deliver a complete set including the furisode kimono, obi, zori, bag, and all necessary dressing accessories. The set is designed to be user-friendly, even for first-time furisode renters.

Set Contents

Furisode kimono / Obi / Obiage / Obijime / Date-eri (over-collar) / Nagajuban (under-kimono with attached collar) / Zori / Bag / 5 waist cords / Magic belt / Datejime / Eri-shin (collar stiffener) / Korin belts (dressing belts) × 2 / Ma-ita (front stiffener with rubber) / Obi-makura (obi pillow) / Shiju-kanawa (quadruple temporary cord) / Tabi socks (with kohaze fasteners) / Body liner (one-piece type)

Delivered wrapped in a convenient furoshiki cloth. ■ Includes a kimono hanger. ■ Please prepare 3–4 face towels for body adjustments.

Reserve Your Furisode Rental Here

Important Notes

・Eligible for rentals used by August 31, 2026.

・Rentals used on or after September 1, 2026, will be charged at the regular rental rate.

・Some items are excluded (new furisode models priced at ¥148,000 or more, FY series items).

・Campaign details are subject to change or termination without prior notice.

Comment from a Representative

Furisode kimonos are a beautiful attire that can be enjoyed not only on the actual coming-of-age day but also for pre- and post-ceremony photo shoots and attending weddings.

For this campaign, we have set a limited-time price to make renting more accessible for customers planning to wear furisode during the summer.

We will continue to provide services that make it easier and more reassuring for everyone to celebrate life's special milestones.

Campaign Page

Summer-Only: Nearly All Furisode Rentals for ¥9,800

https://kimono-rentalier.jp/furisode-campaign3

Kimono Rentalier Furisode Rental Main Page

https://kimono-rentalier.jp/furisode

Kimono Rentalier Kimono Rental Main Page

https://kimono-rentalier.jp/

About Kimono Rentalier

Kimono Rentalier (pronounced: Kimono Rentalier) (https://kimono-rentalier.jp/) is an online kimono rental shop offering affordable rentals delivered nationwide. We offer a wide range of kimonos—from formal wear like furisode, visiting kimonos (homongi), and black formal kimonos (kurotomesode) for special occasions, to everyday kimonos like tsumugi, komon, and irodameshi—delivered right to your home at affordable prices with heartfelt service.

Company Overview

Company Name: Watoa Co., Ltd.

Representative: Ichirobei Takahashi

Head Office: 1-25 Tamuramachi, Ichinoseki City, Iwate Prefecture 021-0885

Established: 1951 (Founded in the mid-Edo period)

Kimono Rental Business: Kimono Rentalier (https://kimono-rentalier.jp/)

Inquiries

Kimono Rentalier (https://kimono-rentalier.jp/)

Contact: [email protected]