Standardizing Brand Operations in the AI Era. Yojigen Pocket Launches "4D" Series

Yojigen Pocket Inc. (Headquarters: Fukuoka City, Chuo Ward, Fukuoka Prefecture; Representative: Kenta Nagano), a company specializing in branding and design, has launched its new "4D" series of services to support corporate brand operations.

The series offers two lines: "4D Brand Strategy" for small and medium-sized enterprises (SMEs) and "4D Brand Engine" for design production companies. By verbalizing the culture and judgment criteria accumulated within companies and production sites and implementing them as AI, templates, and operational rules, the services aim to help build brand operation systems that are not dependent on specific individuals or external partners.

Brand judgment criteria are dependent on the company president or a select few staff members.

The widespread adoption of generative AI has led to increased efficiency in many tasks such as text creation, design production, and document preparation. However, the more AI is used, the more similar the content and produced works tend to become, making it easier for the unique characteristics of each company or design production company to be lost.

The background to this issue includes the following challenges:

Brand judgment relies on the intuition of the company president or a few key staff members.

Tone and quality fluctuate whenever the person in charge or an external partner changes.

It is not possible to verbally explain the company's promises, and judgment criteria are not shared.

Yojigen Pocket views brands not as something that is "created once and finished," but as operational assets that are continuously used in daily communications and production. The "4D" series was developed to verbalize these judgment criteria and translate them into AI and templates.

It's not enough to just create a logo and guidelines. It only becomes a company's strength when it's used daily on the ground.

This is Yojigen Pocket's consistent stance. The "4D" series is the embodiment of this philosophy into a form that can be used in daily operations.

What is the "4D" Series?

The "4D" series is a brand operation support service that translates the aspirations and culture within companies and production sites into words that anyone can use. It creates a common brand language through its unique four-step process (Discover → Define → Design → Deploy) and implements it into a system usable in daily operations.

The "4D" Series Steps (Discover → Define → Design → Deploy)

Two Service Lines

4D Brand Strategy | For Small and Medium-sized Enterprises

Service Concept of 4D Brand Strategy

A brand is the "total sum of trust" that a company has built over time with society. "4D Brand Strategy" verbalizes the aspirations and culture within the minds of the company president and a select few staff members, and organizes them into judgment criteria that can be shared within the company. It enables internal staff to produce outputs based on the company's culture for recruitment communications, social media posts, sales materials, and more.

Pricing: ¥1.5 million - ¥5.5 million (excluding tax) / Monthly retainer plan available

Details and Use Cases: https://yonpoke.co.jp/4d-brand-strategy/

4D Brand Engine | For Design Production Companies

Service Concept of 4D Brand Engine

It deploys the judgment criteria, tone, and review perspectives of the representative or veteran staff members to the team as AI prompts and workflows. The goal is to ensure that knowledge remains even if people leave, and that all team members can produce outputs of a consistent quality.

Pricing: ¥0.8 million - ¥2.0 million (excluding tax) / Monthly operational fee applies

Details and Use Cases: https://yonpoke.co.jp/4d-brand-engine/

Post-Implementation Operational Support "BQA Retainer"

We also offer "BQA Retainer," a monthly support service for the continuous operation of the built "brand OS." Through tuning AI prompts and reviewing produced works, we provide ongoing assistance to ensure that brand standards do not become mere formalities.

Representative's Comment

A brand is not something that is finished once the logo and guidelines are created. It only becomes a company's strength when it is used daily on the ground.

However, in many companies, brand judgment criteria depend on the intuition of the company president or a few key staff members. In such a state, communications can become inconsistent whenever the person in charge changes, or quality can be reset every time an external vendor changes.

With the "4D" series, we will transform these intuitions and judgment criteria into words and embed them into AI and templates, thereby changing them into a system that the entire team can use.

AI is not something that dilutes a brand; if designed correctly, it can be a powerful partner in conveying the company president's vision to society. From Fukuoka, we aim to create a state where SMEs and design production companies can verbalize their strengths, systematize them, and continuously nurture them.

Kenta Nagano, Representative, Yojigen Pocket Inc.

*4D Brand Strategy, 4D Brand Engine, and Brand OS are pending trademark applications by Yojigen Pocket Inc.

Company Overview

・Company Name: Yojigen Pocket Inc.

・Location: GREATLEAP 2F&3F, 3-8-13 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture

・Representative: Kenta Nagano, President and Representative Director

・Business Activities: Branding and design, provision of 4D Brand Strategy / 4D Brand Engine

・Established: September 3, 2014 (Founded in 2012)

・URL: https://yonpoke.co.jp/