Unique Ramen Shop 'Genkai wo Koero' Lands in Hiyoshi: G-Style Brand Aiming for Nationwide Expansion Opens in Kanagawa

Overview Lines forming before 7:00 AM, shouts of 'Good Job!' echoing through the space, and a constant queue. On April 29, 2026, the G-style ramen shop 'Genkai wo Koero' (operated by Yoake Inc.) landed in Kanagawa Prefecture, recording an overwhelming opening day in Hiyoshi. This brand, which achieved #1 total sales among all participants at the SUSURU. Ramen Festival in Nagoya, brought its intense energy to the Hiyoshi area.

The store features an open kitchen design that bridges the distance between staff and customers, with store owner Iwabuchi serving bowls that embody the brand's concept of being a 'place for challenges.'

Why it attracts attention 'Genkai wo Koero' is a G-style ramen brand promoting national expansion under the concept of 'providing a place for challenges.' Last year, at the 'Mētele Ramen Festival with SUSURU TV.' in Nagoya, it ranked #1 in total sales among all participating brands, gaining significant attention from the food industry.

Hiyoshi Opening Reaction On opening day, large crowds queued from before 7:00 AM. In an atmosphere filled with energetic cheers, the queue remained constant until closing at 2:00 PM, with over 100 people visiting on the first day.

Owner Iwabuchi commented, 'I want to thank the customers who visited on our opening day. I want to continue to work hard alongside neighboring ramen shops to liven up the city of Hiyoshi.'

Future Expansion Starting with this first Kanagawa location, the brand will accelerate its rollout to all 47 prefectures. It intends to enhance brand value through pop-ups and event participation.