Daiko announced that 'Medical Collapse Drama: What If the Medical Insurance System Collapses?', a project they produced for the Health Insurance Association, received the Jury's Special Award in the Website (Product/Event PR) category at the 47th Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association.
The Japan BtoB Advertising Awards is a contest that has been held since 1980 to promote the development of BtoB advertising communication activities. This year, 523 entries were submitted across 15 categories, covering tools created between April 1, 2025, and March 31, 2026.
[Winning Entry] Title: Medical Collapse Drama: What If the Medical Insurance System Collapses? Advertiser: Health Insurance Association
[Winning Team Profile] Ryo Tanigawa (Daiko Creative Director/Art Director) Kana Uchinami (Daiko Copywriter/CM Planner) Akari Saito (Daiko Art Director/Designer)
[Acceptance Comment] We planned this to encourage action regarding the challenges of the medical insurance system. We are honored that our team's hard work led to this award. We thank the Health Insurance Association representatives for their collaboration.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン