Who is the author of the new book 'The Ultimate Lessons to Become a Capable Marketer from Scratch'?

Rie Kida, the representative director of the Women's Heart Marketing Research Institute.

Who is this book written for?

It is written for those who want to learn about product planning and marketing in the female market, those who have knowledge but cannot apply it in practice, and those who aim to achieve results as marketers.

What are the main features of this book?

The main features are that it systematically teaches the basics of female marketing, it is structured to develop practical skills (idea generation, problem discovery, planning, presentation), and it includes 12 types of worksheets for practical application.

Can you tell me about the author Rie Kida's achievements?

She has supported women's market strategies and product development for companies ranging from large to small, and has been involved in the development of over 2,000 people. She also runs the 'Women's Marketer Training Course' and has produced over 900 graduates.

What is the price and format of the book?

It is a softcover A5 size, 344 pages, and the list price is 1,760 yen (1,600 yen for the book itself).

New Book Released: 'The Strongest Lesson to Become a Capable Marketer from Scratch' for Hits in the Female Market

Published May 22, 2026 6:00 PM ・ Updated Jun 13, 2026 11:58 PM ・ 8 min read ・ Source: PR TIMES

Rie Kida, Representative Director of the Women's Marketing Institute, has released a new book systematizing marketing skills for the female market.

The Strongest Lesson to Become a Capable Marketer from Scratch

Rie Kida, Representative Director of the Women's Marketing Institute, released her new book, 'The Strongest Lesson to Become a Capable Marketer from Scratch' (Gendai Shorin), on May 22, 2026.

This book is a practical guide that systematizes the 'sensitivity' and 'thinking' required in product planning and marketing within the female market, aiming to put anyone in a state where they can deliver results as a marketer.

### 'Reproducible Marketing Thinking' for Delivering Results in the Female Market

'I want to learn marketing, but it's full of technical terms and difficult.' 'Even if I'm told to utilize a women's perspective, I don't know how to think about it.' 'Even if I have the knowledge, I can't put it to practical use.'

In response to these challenges, this book is designed to move beyond the stage of 'thinking I understand marketing' to 'actually being able to do it.' Readers can systematically learn everything from basic marketing concepts to perspectives unique to the female market, as well as practical skills such as brainstorming, problem discovery, planning, and presentation. The book emphasizes cultivating the 'ability to deliver insights as value' rather than just acquiring knowledge.

Furthermore, the book is structured with 12 types of worksheets that allow readers to think and output while reading, bridging the gap between mere knowledge and skills that can be used on the front lines.

### Systematized from Experience Training over 2,000 People: 'A Way for Anyone to Become a Marketer'

The author has supported product development, promotion, and talent training in the female market for major corporations and SMEs alike. Having trained over 2,000 people through various projects, she launched the 'Women Marketer Training Course,' which has been taken by over 900 people to date, with many noting that the learning has been a 'turning point in their lives.'

In an age where information and logic are easily accessible via AI, it is more necessary than ever for marketers to sharpen their own 'sensitivity' and 'thinking skills.' Based on her extensive experience dealing with many women in the field, the author has systematized the perspectives and marketing thinking necessary to produce results in the female market into a form that anyone can practice. The book summarizes methods to take notice and awkwardness unique to women and turn them into 'value' for society rather than leaving them as mere sensations.

### Features of the Book

(1) Systematically learn the basics of women's marketing. (2) Structured to acquire 'skills for the field' (Brainstorming, problem discovery, planning, presentation). (3) Design for practice using 12 types of worksheets.

### Book Structure (Excerpt)

Part 1: Foundations (Acquiring marketing thinking) Part 2: Practice (Honing marketer skills) Part 3: Applications (Hints for women's marketing)

### Author: Rie Kida (Women's Marketing Institute)

After beginning her career as a designer, she engaged in product and service planning for women at an advertising agency and consulting firm. Since becoming independent, she has widely supported female market strategy, product development, and talent training for companies. She has over 2,000 records of training individuals.

### Book Information

* Title: The Strongest Lesson to Become a Capable Marketer from Scratch * Release Date: May 22, 2026 * Author: Rie Kida * Publisher: Gendai Shorin * Specifications: Shiroku-ban softcover / 344 pages * Price: 1,760 JPY (Base price 1,600 JPY)

### Availability

The book is being released sequentially at bookstores nationwide and online.

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Source: PR TIMES
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New Book Released: 'The Strongest Lesson to Become a Capable Marketer from Scratch' for Hits in the Female Market

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The Strongest Lesson to Become a Capable Marketer from Scratch

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