RYOKAN OQOQ in Matsue City, Shimane Prefecture, operated by Joshu Juku Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Daikou Miyake), will host its summer special event '2026 Summer Vacation Event' from Saturday, July 18, 2026, to Monday, August 31, 2026. Alongside this, the inn will begin selling a special accommodation plan designed for family summer trips: 'Check-in at 2 PM & Play Immediately! 5 Exciting Benefits Including Night Market Tickets & Fireworks – Summer Family Getaway'.
Official Website
Prefecture's Largest Kids' Space
Considering the increasing severity of summer heatwaves, RYOKAN OQOQ will offer a 'staycation-style' experience centered on its pride – the prefecture's largest indoor kids' space, 'Okunomori'. Guests of all ages can enjoy mini festival booths, workshops, and collaborations with local specialty shops, all within the cool, comfortable interior of the inn, ensuring non-stop excitement throughout the day.
OQOQ Summer Event Overview
Background: Comfortable 'Stay-in' Experience Amid Scorching Summer Heat
Despite the joy of summer vacations, many guests express concerns about 'difficulty with daytime outdoor sightseeing' and 'worry about letting children play outside' due to recent record-breaking heat. At RYOKAN OQOQ, we provide an all-inclusive service centered on our cool indoor kids' space 'Okunomori', including a night bar for adults. This summer, we have significantly enhanced our indoor events and special accommodation plans so guests can enjoy the vibrant atmosphere and excitement of a summer festival comfortably and safely, without stepping outside.
1. Summer Festival Indoors! Overview of the '2026 Summer Vacation Event'
Mini Festival Corner (Implemented in 2025)
① OQOQ Mini Festival
Enjoy a 'mini festival' inside the cool indoor space of the inn, featuring shaved ice, cotton candy, and geta bowling!
Period: July 18 (Sat) – August 31 (Fri)
Time: 3:00 PM – 9:00 PM
Shimane-kko Stamp Rally
② Shimane-kko Stamp Rally
Participate in the 'Shimane-kko Walk Rally' around the inn. Complete the rally to receive a special gift!
Period: July 18 (Sat) – August 31 (Fri)
③ Special Pop-up by Shimane Matcha Latte Specialist 'Gurihamatcha' (Paid)
A popular local shop founded by students from Shimane University will set up inside the inn. Guests can enjoy authentic matcha lattes and hojicha lattes, freshly prepared on-site – perfect for adults' relaxation time.
Period: July 22–24, August 5–7, August 12–14
Time: 6:00 PM – 9:00 PM
※ Subject to change
Gurihamatcha Menu Examples
Official Website of Gurihamatcha
Official Instagram: https://www.instagram.com/gurihamatcha/
Official Instagram: www.instagram.com/sekainogurihama/
Kids Dance Corner (Image)
Kids Dance by Early Childhood Education Students
Kids dance sessions will be led by students specializing in childcare.
Period: July 18 (Sat) – July 20 (Mon)
Time: ① 4:30 PM ② 7:30 PM
Balloon Art by Shimane University BBS Circle
Balloon Art by Shimane University BBS Circle
Members of the Shimane University BBS Circle will give away balloon art creations.
Period: July 29, August 2, 7, 11, 25, 27, 31
Time: 3:00 PM – 8:00 PM
Official Instagram: https://www.instagram.com/matsuebbs/
'Turkish Lamp' Workshop
Create Summer Memories with the 'Turkish Lamp' Workshop (Paid)
Guests can experience crafting their own dreamy, fantasy-inspired Turkish lamps.
Period: August 7 (Fri) – August 13 (Thu)
Time: 3:30 PM – 9:00 PM
Official Website of Ranpu SOUQ Kanz
2. Summer-Only Plan: '5 Exciting Benefits – Summer Family Getaway Plan'
We have prepared a summer-only, family-exclusive accommodation plan.
Summer Plan Reservation Website
· Period: Saturday, July 18, 2026 – Monday, August 31, 2026
· Plan Name: 'Check-in at 2 PM & Play Immediately! 5 Exciting Benefits Including Night Market Tickets & Fireworks – Summer Family Getaway'
[5 Senses of Fun! 5 Exciting Benefits]
Japanese-Western Style Room
① Early Check-in at 2:00 PM
Check in one hour earlier than usual. Guests can immediately access their room, 'Okunomori', and the free drink corner, avoiding front desk congestion and starting their fun-filled stay from day one.
Tamatsukuri Onsen Summer Festival
② Tamatsukuri Onsen Night Market Ticket (¥1,200 value) Gift
Receive a ticket at the front desk to enjoy the summer tradition of Tamatsukuri Onsen's night market.
Handheld Fireworks (Image)
③ Handheld Fireworks Set Gift & Dedicated Space Provided
We provide buckets, candles, and lighters as a set, allowing guests to safely enjoy fireworks in a designated indoor area.
④ Premium Amazake from Local Suginarizouzou Brewery Prepared in Your Room
Gentle, body-friendly amazake from Suginarizouzou Brewery (Contract Corporation) will be pre-stocked in your room's refrigerator. Whether you receive plain or matcha flavor is a surprise on arrival day.
⑤ 'Lululun' Face Mask – A Reward for Moms and Dads
We gift a face mask to parents to soothe the daily fatigue of parenting and travel.
★ Additionally, guests who post their stay experience on SNS (Instagram) using the hashtags '#OQOQ' and '#SummerVacationPlan' will receive an original postcard or drawstring pouch as part of a promotional campaign.
Features of RYOKAN OQOQ
All-Inclusive with a Fun Night Bar for Adults:
Your stay includes drinks, alcohol, light snacks at the lounge, and access to the kids' space – all covered in the accommodation fee. Guests can enjoy luxurious moments at the night bar without worrying about their wallets.
Dinner & All-You-Can-Drink Night Bar
Tamatsukuri Onsen's Beauty-Boosting Hot Spring:
Experience the famed Tamatsukuri Onsen, known for its skin-beautifying waters that feel like toner. We offer a blissful hot spring experience that resets daily fatigue and hydrates your skin.
Foot Bath Area & Relaxation Lounge: Sukoyaka Hall
'Welcome Baby' Certified – Peace of Mind for Parents
Our inn was certified as a 'Welcome Baby Accommodation' by Mikihouse Childcare Research Institute in August 2025.
This certification is awarded after a comprehensive review of approximately 100 criteria across guest rooms, services, and facilities, assessing whether the environment is 'safe, secure, and comfortable' for families with infants and young children. We are the first accommodation in Shimane Prefecture to meet Mikihouse's standards and receive this certification.
To ensure peace of mind for guests traveling with babies, we provide a wide range of baby-friendly amenities to support comfortable family stays.
Welcome Baby Certification Logo
'Excitement That Makes Your Heart Leap'
We continue to host exciting events even after summer vacation. We warmly welcome your family to spend your next vacation at OQOQ!
OQOQ Shrine GOEN Post
Summer Vacation Photo Spot – Prefecture's Largest Kids' Space
FACT BOX
- Source: PR TIMES
- Category: Event