Anshindo Shizuoka Main Store Reopens with New Offerings, Becoming the Sole Retailer of "NIWAKA" and "LUCIE" in Shizuoka City.

Anshindo Co., Ltd. (President and CEO Takayuki Yokota), a specialized retailer of genuine jewelry and watches based in Shizuoka, is pleased to announce the renewal opening of its Shizuoka Main Store on February 27, 2026. With this renovation, the store will begin handling bridal jewelry from "NIWAKA" and "LUCIE".

Both brands will be exclusively available at this location within Shizuoka City, allowing customers to view the products firsthand.

The Aesthetic Sensibility Embodied in NIWAKA Jewelry

NIWAKA, a jewelry brand born in Kyoto, a city with a 1200-year history.

Drawing inspiration from the art, culture, and nature inherited in its place of origin, NIWAKA creates jewelry that embodies Japanese aesthetic sensibilities.

Each piece has a name and is imbued with the beauty of the changing seasons and heartfelt sentiments. The foundation of this bridal jewelry creation lies in uncompromising craftsmanship.

While inheriting the passion and techniques of proud craftsmanship, NIWAKA pursues new beauty that connects to the future, creating unique jewelry that captivates the world.

Interior Design Reflecting the Brand's Worldview

The design of the NIWAKA salon is a special presentation unique to Anshindo Shizuoka Main Store, fusing the Japanese aesthetic sensibilities cherished by the brand with Shizuoka's traditional craft techniques.

Mural Design "Layered Light"

A modern reinterpretation of Japanese architectural shoji screens.

Four layers of different materials (lacquer-like coating/Tango washi paper/kinfushi paper/washi cloth) overlap, changing their appearance depending on the viewing angle. The Japanese architectural aesthetic of shoji screens, with their "light-transmitting properties" and "transmission of presence," is expressed through contemporary materials and techniques.

Showcase "Memory of the Land"

Art pieces utilizing Shizuoka's traditional craft techniques are displayed in the showcase. The unique history, climate, and human activities of the land are perceived as "memories," and timeless beauty is found and refined from these memories. NIWAKA's imagination is sublimated into works that quietly speak to the viewer's heart about tradition.

Exclusive Handling of "LUCIE" in Shizuoka City

Rose Classic

In the past, jewelry was created as one-of-a-kind haute couture, gifted to a beloved person.

Inspired by such haute couture stories, LUCIE is a brand that realizes special bridal jewelry with exceptional skill.

Characterized by emotional and poetic jewelry that accompanies stories of love, expressions of nature, and beautiful scenes, including the "Rose Classic" collection.

Staff with specialized knowledge will support you in choosing lifelong bridal jewelry in a store environment where you can experience the brand's worldview.

We invite you to spend a special time that will become a cherished memory of your life at the more refined "Anshindo Shizuoka Main Store" after its renovation.

Anshindo Shizuoka Main Store Information

In addition to the newly handled brands "NIWAKA," "N.Y. NIWAKA," and "LUCIE," the store also features world-renowned brands such as the "LAZARE DIAMOND," one of the world's top three diamond cutters, the prestigious Parisian brand "BOUCHERON," and the new-era Parisian jewelry brand "MESSIKA," among many other famous domestic and international brands selected by jewelers.

Anshindo also has staff well-versed in all aspects of bridal jewelry and staff with overseas work experience, providing careful support even for men choosing a proposal ring alone.

Anshindo's strength lies in its ability to propose suitable rings while thoroughly understanding the customer's desires.

List of Engagement and Wedding Ring Brands Handled

[Overseas Brands]

LAZARE DIAMOND

BOUCHERON

MESSIKA

FOREVERMARK

[Domestic Brands]

NIWAKA

N.Y. NIWAKA

LUCIE

Gimel

Only You

SUWA

Something Blue

ANSHINDO marriage (Anshindo Original)

Information

Anshindo Shizuoka Main Store

Address: 2-1-9 Gofukucho, Aoi-ku, Shizuoka City, 420-0031

TEL: 054-254-0111

Business Hours: 10:30 AM - 7:00 PM

Closed: Wednesdays (excluding public holidays)

Access: 7-minute walk from Shizuoka Station, 5-minute walk from Shin-Shizuoka Station, 1-minute walk from Shizuoka Isetan

Parking: Please use the contract parking lot at Shizuoka Meiten-gai.

Anshindo Bridal: https://www.anshindo-bridal.com/

Anshindo Shizuoka Main Store: https://www.anshindo-bridal.com/shop/shizuoka/

Anshindo Co., Ltd.

Since its founding in 1912, Anshindo has woven over 100 years of history and tradition, operating under the management philosophy of "Truth, Goodness, and Beauty" in pursuit of genuine richness.

The company offers a curated selection of items with proven value, including jewelry, watches, eyewear, and art crafts.

Currently, with its base in Shizuoka, Anshindo operates 8 stores within the prefecture and one in Paris, where knowledgeable and experienced staff warmly welcome customers.

In addition to jewelry and bridal jewelry, the store also carries a wide selection of watches.

[Brands Handled]

ROLEX

PATEK PHILIPPE

Cartier

OMEGA

Grand Seiko, and many others

Anshindo HP: https://www.anshindo-grp.co.co.jp/