Sweets to Cheer on Sports! 'Okashi de! Sports Ouendan' Starts June 11

Yamaboshiya Co., Ltd. announces the 'Okashi de! Sports Ouendan (Cheer Squad with Sweets)' campaign through its comprehensive sweets media 'Okashi to, Watashi' from June 11 to June 30, 2026. The project aims to support those who enjoy and cheer for sports by offering delicious snacks and appetizers for viewing and active scenes. The campaign includes real events at Aeon Mall Makuhari New City (June 11-12) and Aeon Ichikawa Myoden Store (June 26). These events will feature free tasting sessions and a lottery event where participants can win prizes by showing a receipt for purchasing target products or by answering a questionnaire. Additionally, an online campaign will be held where 30 winners can receive a 'Luxury Sweets Set' containing 17 products from 7 sponsoring companies. The initiative provides a cross-experience between digital media and real sales floors, offering diverse contents enjoyable for all ages.