[First Entry in Kanto] 70-Year-Old Oita/Hita Yakisoba Restaurant "Sofuren" Launches Food Truck

Sofuren Co., Ltd. (Head Office: Hita City, Oita Prefecture, Representative Director: Rie Wada), the originator of Hita Yakisoba, which has maintained its unique "grilling" technique for 70 years since its founding in Hita City, Oita Prefecture, will launch a food truck business that replicates the quality of its restaurant stores, aiming to expand brand recognition in the Kanto area. Starting July 2026, it will be gradually rolled out mainly in office districts and event venues in Tokyo, Kanagawa, Chiba, and Saitama prefectures.

Background: Why a "Food Truck" Instead of a Store Now?

Sofuren has so far offered "authentic yakisoba" mainly in Kyushu. In response to diversifying lifestyles and social issues such as "lunch refugees" in recent years, we felt the need for mobility to reach our customers.

"Instead of waiting for customers to visit, we will go to them with the best dish." With this idea, we created a "moving directly managed store" equipped with the same cooking equipment as our directly managed stores, without compromise.

Three Commitments as a "Moving Directly Managed Store"

1. Live Cooking by "Grilling Masters" Certified by Headquarters Sofuren's greatest feature is its technique of "grilling noodles" rather than stir-frying. The food truck is equipped with the same special griddle as the restaurant. "Grilling masters" who have completed practical training at our stores and cleared headquarters' standards will finish the authentic texture right in front of the customers.

2. Open Kitchen to Enjoy with "All Five Senses"

The red vehicle is an open kitchen, allowing you to see the cooking process up close. You can directly experience the pleasant sound of noodles grilling on the griddle and the rich aroma of the secret sauce caramelizing on the street corner.

We offer entertainment to be enjoyed with all five senses.

3. "Authentic Culture" to Areas Unfamiliar with Kanto

Sofuren is also known for being where Hajime Isayama, the author of "Attack on Titan," once worked part-time. From a soul food of Kyushu to "a unique dish in Japan." We deliver 70 years of tradition and passion to areas without stores.

Isayama's autograph sent to Sofuren Oyama store.

Representative's Thoughts "We want to deliver to areas without physical stores and convey our craftsman culture and worldview, which focuses on Sofuren's original 'grilling,' to more people. We hope this will be an opportunity for people in Kanto to experience 'authentic yakisoba.'" (Representative Director, Rie Wada)

Menu Overview (Example)

● Sofuren-yaki: [1,150] yen (tax included)

Sofuren's signature menu. It features a unique texture with noodles grilled crispy on the griddle by a grilling master and a savory sauce.

Planned Operation & Official SNS

Details on locations and schedules will be announced on our official SNS and HP.

Instagram: Account Name [sofuren_wheels] Link [https://www.instagram.com/sofuren_wheels/] Official HP: [https://www.sofuren.com/]

Start of Operation: Gradually from late July 2026

Operating Areas: Office districts in Tokyo, major event venues in Kanagawa, Chiba, and Saitama, etc.

About Sofuren Co., Ltd.

Founded in 1957 in Hita City, Oita Prefecture. We established our unique cooking method even before the term "yakisoba" became common. Currently, we operate over 40 stores nationwide. Our commitment to noodles, bean sprouts, pork, and sauce is packed into our own factory, and our "Sofuren-yaki" is loved by many fans as something unforgettable once eaten.

【Company Profile】

Company Name: Sofuren Co., Ltd.

Location: 416-1 Wakamiya-cho, Hita City, Oita Prefecture

Representative: Representative Director Rie Wada

Established: 1957

Business Activities: Restaurant management, food manufacturing and sales, franchise expansion

URL: https://www.sofuren.com/

【Contact Information for This Matter】

Sofuren Co., Ltd.

Food Truck Business Manager: Taguchi

Address: 110-5 Minamiyoda, Hita City, Oita Prefecture, 877-0077

TEL: 090-6759-3838

FAX: 0973-23-9324

Email: [email protected]

URL: https://www.sofuren.co.jp/