[Japan First] New Era x Akagawa Fireworks Festival Official Collaboration Realized! Limited Edition Caps and Special Viewing Seats to be Sold

Shinsousha Co., Ltd. has produced a collaboration with 'NEW ERA®', one of the world's largest headwear and apparel brands, for the '33rd Akagawa Fireworks Festival' to be held in Tsuruoka City, Yamagata Prefecture, on August 15, 2026. This is the first time in history that a fireworks festival in Japan has officially collaborated with New Era. The Akagawa Fireworks Festival is one of Japan's leading events, with over 12,000 fireworks coloring the night sky. Shinsousha aims to create new value by fusing the sensibilities of New Era with this traditional fireworks culture. A set of limited-edition collaboration caps and special viewing seats will be sold via Ticket Pia, and the caps will also be available for individual purchase on the official e-commerce site.