Shinrai Inc. Conducts First Live Commerce Broadcast on South Korea's Largest Home Shopping Platform, "Lotte Home Shopping"

Shinrai Inc. (Headquarters: Shibuya-ku, Tokyo) has conducted its first live commerce broadcast (L.LIVE) on South Korea's largest home shopping platform, "Lotte Home Shopping." As a first step in cross-border live commerce to deliver Japanese products directly to the Korean market, the broadcast focused on the food category (umeboshi pickled plums, blended salt) and attracted a total of approximately 5,500 viewers.

Based on this achievement and on-site know-how, the company will further strengthen its support system in both domestic live commerce and Korean cross-border live commerce. As a partner that handles everything from planning, scripting, and directing to broadcast operations, we will actively work to expand sales for more Japanese companies and brands.

Broadcast Results

As a first-time broadcast, it attracted a certain number of viewers, and particularly for the blended salt, multiple users were observed purchasing several products together. The results suggested a demand for highly conceptual products and the potential for proposal-based sales in live commerce. The products featured in this broadcast were from BambooCut Co., Ltd., a brand that plans, develops, and operates experience-based food-related stores such as "Ume to Hoshi" in Asakusa, "Tachigui Umeboshiya" in Tokyo Solamachi, and the salt specialty store "Guru Guru Shaka Shaka."

What is Lotte Home Shopping?

Lotte Home Shopping is one of South Korea's largest home shopping channels, operated by the Korean Lotte Group. Based on television broadcasting, it reaches consumers throughout South Korea via multiple channels, including apps, e-commerce sites, and live commerce, making it a well-known major distribution platform in Korea.

L.LIVE is the live commerce service provided by Lotte Home Shopping. It is one of South Korea's leading live commerce platforms, and Shinrai Inc. conducted an official live broadcast as a Japanese company on L.LIVE.

As a company with a reliable access route to a platform with 15 million registered users, we will continue to promote further broadcast expansion.

Future Developments

Through this broadcast, we confirmed that the following elements are important for selling Japanese products in the Korean market:

・Direction that conveys the product's appeal as an "experience" ・Content design ・Live progression with proposals for different uses and scenes ・Design of purchasing funnels utilizing set sales

In the future, we will also actively engage in sales support through live commerce in Japan, collaborating with a wide range of industries and business types, including department stores, manufacturers, and D2C brands. Overseas, we will expand into more diverse categories, including apparel and Made in Japan products, to communicate the appeal of Japanese products to the Korean market.

About Shinrai Inc.

Shinrai Inc. is a company that provides sales and marketing support centered on live commerce. We offer a comprehensive service from planning, direction, and broadcast operation to sales strategy, providing total support for the sales expansion of Japanese companies both domestically and internationally. We will continue to create new purchasing experiences and expand sales channels through live commerce while actively expanding our collaboration with platforms at home and abroad.