[TikTok Shop's 1st Year in Japan] 'Commerce NEXT' Online Seminar to be held June 24-25

Japan Distribution Industry News, publisher of the e-commerce specialty paper 'Japan Net Keizai Shimbun,' will host the large-scale online seminar event 'Commerce NEXT by Japan Net Keizai Shimbun' on Wednesday, June 24 and Thursday, June 25. The event attracted over 1,700 applicants last year. This year, the number of sessions has been expanded, and an in-person networking event will also be held.

For the keynote speech on June 24, Huang Yi (Executive Officer, Senior Director for Beauty & Fashion) and Wang Zhe (Executive Officer, Senior Director for Multi-category) from TikTok Shop Japan will be taking the stage. The session title is 'The Reality of TikTok Shop's First Year in Japan! From Cosmetics to Home Appliances, What are the Selling Methods and Halo Effects Practiced by Early Sellers?'

TikTok Shop, the e-commerce feature of the short-form video platform TikTok, is approaching its first anniversary since its Japan launch in late June 2025. The number of sellers and partners is expanding rapidly, and the 'Discovery E-commerce' shopping experience is increasing its presence in the Japanese commerce market. A reporter from 'Japan Net Keizai Shimbun' will interview these two key figures about the achievements and future prospects of TikTok Shop in Japan as a growing commerce platform with daily evolving functions and services.

In addition to the keynote, various specialist sessions are prepared. Experts in e-commerce site construction, marketing, payments, and security will introduce next-generation strategies for the commerce industry. The seminar is packed with wisdom and know-how on top e-commerce issues such as 'AI utilization,' 'SNS strategy,' 'measures against rising prices,' 'CX improvement,' and 'security.'

Furthermore, an in-person networking event will be held on Thursday, July 23. Ryota Iwasaki, President of Iris Plaza, is scheduled to give a special lecture. A dialogue session between Fana (Kim Sung-hwan), Senior Executive Officer of Euglena, and通販 CRM expert Yuzuru Nishimori is also planned.

Registration benefits for attendees include data for the '2026 E-commerce Sales Ranking TOP 200' and access to archived viewing from June 26 to July 24.