Nihon Ryutsu Sangyo Shimbun, publisher of the e-commerce industry newspaper 'Nihon Net Keizai Shimbun,' will hold a large-scale online seminar event, 'Commerce NEXT by Nihon Net Keizai Shimbun' (free admission), on June 24 (Wed) and 25 (Thu). For the specialist session on June 24, Saori Kawakami (Head of Relationship Management, Paidy), Shinnosuke Gonda (Team Leader, Alliance Marketing, eBay Japan), and Takahiro Kinoshita (Deputy General Manager, EC Promotion, United Arrows) are confirmed to speak. The lecture title is 'Achieving Sales Growth with Qoo10 and United Arrows! Why 'Paidy' Implementation Goes Beyond Just 'Buy Now, Pay Later'.' This session will cover the appeal of Paidy as a 'marketing strategy' beyond simple payment, including significant increases in average transaction value through interest-free installments and campaign effects. A real-life networking event is also scheduled for July 23.

FACT BOX

  • Source: PR TIMES
  • Category: event_announcement
  • Organizations: Paidy / eBay Japan