“Wa” Connects Time: Fragrance Amulet nowas (Nawazu) Launches Pop-Up at Kyoto’s Machiya Townhouse SIGHTS KYOTO, Bridging Tradition with the Modern

Nippon Kodo Co., Ltd. (Headquarters: Tokyo; President & CEO: Masashige Konaka) will host a limited-time pop-up event for its new fragrance brand nowas (Nawazu), launched in February 2026, at SIGHTS KYOTO, a traditional Kyoto machiya in Miyagawa-cho, Kyoto, from Thursday, July 9, 2026, to Saturday, July 11, 2026. At the venue, visitors can experience the first collection of 'nowas Eau de Parfum' in four distinct scents and participate in a scent sachet workshop.

[Pop-Up Shop Overview]

Event Schedule

- July 9, 2026 (Thu): 15:00–21:00

- July 10, 2026 (Fri): 10:00–21:00

- July 11, 2026 (Sat): 12:00–20:00

Venue

SIGHTS KYOTO

255 Miyagawamasu 2-chome, Higashiyama-ku, Kyoto 605-0801

Activities

- Brand story exhibition

- Four fragrance experiences

- Workshop

- Fragrance sales

[Purchase Benefits]

Original scented sachet and fan as gifts

* Purchase benefits are limited in quantity and may end without prior notice once supplies run out. Please understand in advance.

About nowas

A fragrant amulet connecting time through 'Wa,' carrying tradition into the modern era

nowas is a fragrance brand that connects the present (NOW) and the past (WAS) through the spirit of 'Wa' (harmony). It inherits the culture of scent and aesthetic sensibility cultivated by the Nippon Kodo Group over 450 years into modern lifestyles.

Fragrance has long accompanied people as a means of self-expression.

Samurai in the Sengoku period burned incense in their helmets to compose their minds, Heian-era nobles exchanged feelings through scent, Muromachi-era artists found spiritual support in the way of incense, and in the Edo period, scented sachets were cherished like amulets.

Each of the four scents expresses the spirit of a different era.

Fragrances where tradition resonates with modern sensibility beautifully enrich everyday life.

Four Fragrances

nowas Eau de Parfum AQT

[AQT - Act] Compose your mind, ignite courage

Like the samurai of the Sengoku period who burned incense before battle to focus their minds.

AQT is a woody amber fragrance that supports you in modern moments of challenge. It awakens your will in the fresh morning air, guides you to action, and gently pushes you forward.

A crisp yuzu and spicy notes sharpen your senses in the top notes. Rose adds refinement, while smoky oud and amber bring quiet calm.

At the moment of an important decision, it ignites courage.

nowas Eau de Parfum TIE

[TIE - Tie] Unwind the heart, connect feelings

Like the Heian-era nobles who exchanged emotions through fragrance.

TIE is a woody musk scent that connects hearts beyond words. The sweet, shifting fragrance gently loosens the air, coloring special moments.

Within the light sweetness of bergamot and lemon, rose and iris elegantly blend like flowers swaying on water. Eventually, the powdery sweetness of sandalwood and musk softly spreads like incense.

A gentle lingering scent deepens bonds.

nowas Eau de Parfum ZEP

[ZEP - Zep] The melody of intellect drifting in silence

In the Muromachi period, when tea, flower, and incense arts flourished, beauty and spirit were pursued on tatami mats.

ZEP is a woody green fragrance inspired by the spirit of these arts. It clarifies your senses when you wish to immerse yourself in creation or thought.

Bergamot and green notes spread refreshingly like cutting through the wind, while the freshness of young bamboo evokes cleanliness. Lavender and jasmine coolly compose the mind, and fir and cedar conifers leave a deep silence.

A subtle drift of profound intellect and elegance.

nowas Eau de Parfum WAF

[WAF - Waf] Gently enveloping warmth of happiness

Like the people of the Edo period who carried scented sachets to pray for daily peace.

Inspired by that tradition, WAF is a woody balsam fragrance that brings comfort. It warmly accompanies you during the tranquil moments at the end of the day.

The comforting warmth of cardamom and cinnamon is enhanced by the noble richness of jasmine and ylang-ylang. The rich scent of cashmere wood and benzoin deeply embraces you like a tender caress, while sandalwood and vanilla emit a smooth, mochi-like sweetness.

A rich fragrance fills the heart with happiness.

[Product Overview]

nowas Eau de Parfum (4 types)

AQT / TIE / ZEP / WAF

15mL each 13,200 JPY (tax included)

[Online Shop & SNS]

www.nipponkodo.co.jp/nowas

Instagram: @__nowas__

Nippon Kodo Co., Ltd.

A manufacturer producing and selling incense products such as 'Seiun' and 'Mainichi-Ko,' as well as fragrances and incense. As the core company of the Nippon Kodo Group with approximately 450 years of history, it is dedicated to inheriting and developing Japan's unique incense and ancestral worship cultures under the theme of 'a rich life with fragrance.'

Nippon Kodo Website: https://www.nipponkodo.co.jp/