'JAPANESE NIGHT in Cannes 2026' Held; Fermented Beauty Brand 'I'm PINCH' Makes First Appearance

On May 15, 2026, the JAPANESE NIGHT in Cannes 2026, organized by actor and talent MEGUMI, took place in Cannes, France, during the Cannes Film Festival, drawing an audience of approximately 1,500 people.

While traditional Japanese performing arts and culture were showcased and garnered attention, the fermented beauty brand 'I'm PINCH' participated as the only skincare booth at the venue.

'Fermentation beauty', which elevates the traditional Japanese technique of 'fermentation' into skincare, was introduced to the world as one of the cultural contents.

Approx. 1,500 Attendees. 'Japanese Culture' Generates Enthusiasm in Cannes

At the venue, founder MEGUMI shared her thoughts behind the event. The event kicked off with the message, 'I want to deliver Japan's people, products, and culture to the world,' leading to great excitement among the attendees.

On the day, performances by the bonsai performance group 'TRADMAN’S BONSAI' and unique Japanese popular theater were also showcased.

In recent years, surveys targeting foreign visitors to Japan have shown a growing desire to experience unique traditional Japanese culture such as 'Kabuki', 'Samurai/Sword fighting', and 'Tea ceremony', indicating an increasing interest in Japan's distinct culture and aesthetic sense. *1

At the event as well, many international visitors were seen stopping by the Japanese cultural contents, reflecting high attention to Japan's unique sensibilities and values.

Attention Gathers Around Skincare Brand Championing 'Fermentation Beauty'

Among the exhibits, 'I'm PINCH' participated as the sole skincare booth at the venue. Under the theme of 'fermentation beauty', which applies traditional Japanese 'fermentation' techniques to skincare, the brand offered an experience to visitors gathered from all over the world.

Founder MEGUMI also visited the I'm PINCH booth at the venue.

MEGUMI Visits the I'm PINCH Booth. A Stage to Broadcast Japan's Unique Beauty Culture 'J-Beauty' to the World

Within the event's theme of delivering Japanese culture to the world, 'fermentation beauty', utilizing Japan's unique fermentation technology, also drew significant attention.

At the venue, many visitors were seen picking up the beauty serum to test its texture and feel. Furthermore, interest was gathered around the unique cultural background of Japanese 'fermentation', with attendees showing curiosity in the beauty experience itself. It served as an opportunity to broadcast the unique value of Japanese skincare to the world.

In the latter half of the event, Mademoiselle Yulia appeared as a DJ. The excitement in the venue further heightened through music, facilitating an active cross-disciplinary promotion of Japanese film, culture, and beauty.

Traditional Japanese Performing Arts Showcased, Receiving Loud Applause from Cannes Attendees

In this event, 'Japanese Culture' as a whole, from traditional performing arts to beauty, captured the interest of attendees from around the globe.

I'm PINCH, as one of the J-Beauty brands with the cultural background of Japan's unique 'fermentation', also took this opportunity to broadcast the value of fermentation beauty to the world. Through this participation, the brand reaffirmed the immense potential that Japan's unique aesthetic sense and cultural values have in attracting people worldwide.

Moving forward, I'm PINCH will continue to broadcast the appeal of Japan's unique beauty culture and J-Beauty to the world through 'fermentation beauty'.

I'm PINCH Beauty Serum, with a cumulative total of 4,487,933 units sold *2

Event Overview

Name: JAPANESE NIGHT in Cannes 2026 Organizer: JAPANESE NIGHT Management Office Date and Time: Friday, May 15, 2026 Location: Cannes, France Attendance: Approximately 1,500 people Participants: Film industry professionals, producers, brand companies, creators, media, etc.

*1 Source: Tokyo Creative Co., Ltd. 'Survey on Japanese Culture Foreign Visitors Want to Experience'

https://prtimes.jp/main/html/rd/p/000000005.000099781.html

*2 Cumulative shipping volume of trial products + regular products (including subscriptions) (As of November 5, 2025, according to our research)

About Mirai Co., Ltd.

With the desire to 'deliver a small light into people's lives through manufacturing', the company plans and sells cosmetics and health foods, including the skincare brand 'I'm PINCH'. Centered on co-creation with customers, it operates brands based on long-term relationships of trust.

[Mirai Co., Ltd. Overview]

Company Name: Mirai Co., Ltd.

Location: Round Terrace Fushimi 10F, 1-17-26 Nishiki, Naka-ku, Nagoya, Aichi Prefecture

Established: 2008 (18th year)

Representative: Toshiharu Yamaguchi, Representative Director

Business Description: Planning and sales of skincare products