100% of French Respondents Want to Try Japanese Fermented Beauty: Potential of 'J-Beauty' Revealed at Paris Pop-Up

Mirai Beauty Science Research Institute, operated by Mirai Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director: Toshiharu Yamaguchi), held a pop-up event for the fermented beauty brand 'I'm PINCH' in the 3rd arrondissement of Paris, France, on May 15, 2026. How will Japanese 'fermented beauty' be received in France, a country that values 'natural beauty'? The 'I'm PINCH' pop-up in Paris provided a space to experience Japan's unique 'fermented beauty' in person. To explore how this approach, which proposes 'gentle care,' is perceived locally, a survey was conducted among French women. The results showed that 100% of visitors answered, 'I want to try Japanese fermented beauty.' It became clear that there is extremely high interest and trust in 'ingredient quality' and 'fermentation technology,' even more so than 'gentleness on the skin.'