100% of French Respondents Agree: 'Cleansing is Essential.' Insights into the 'Beauty of Removal' from a Paris Pop-up

Future Beauty Science Research Institute, operated by Future Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director: Toshiharu Yamaguchi), held a pop-up event for the fermented beauty brand 'I'm PINCH' in the 3rd arrondissement of Paris, France, in May 2026. High-sensitivity French women experienced Japan's unique 'fermented beauty.' The company conducted a survey on 'cleansing/face washing' and 'pore concerns' among local French women. All respondents agreed that 'cleansing and face washing are important.' Conversely, only a minority reported having frequent pore concerns, suggesting that the habit of prioritizing 'beauty of removal' daily helps prevent pore issues from becoming severe. In France, a minimalist beauty philosophy of 'using high-quality, suitable skincare simply' has long been rooted. With the expansion of the 'clean beauty' market, there is growing interest in 'subtractive care'—how to remove unnecessary substances to keep the skin base healthy, rather than just what to apply. France has a harsh skin environment compared to Japan, with dry weather and hard water, making gentle cleansing crucial. In the survey, all 15 respondents emphasized the importance of cleansing. Only two reported frequent pore concerns. This suggests that in France, the habit of daily cleansing is deeply ingrained as a culture of skin maintenance. Furthermore, 93% expressed interest in trying the 'I'm PINCH Pore Serum Cleansing.' Scheduled for release in June 2026, this product features a new concept of 'washing pores with serum,' using fermented oil to gently lift dirt while protecting moisture.