Watanabe Minayo, the Icon of Aspirational Women in Their 50s, Reveals a 'New Side' on Her 40th Solo Debut Anniversary — Special Website Now Live

Mirai Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; CEO: Toshiharu Yamaguchi) has launched a special website titled '40 Years, A New Side' in celebration of Watanabe Minayo's 40th anniversary since her solo debut (anniversary date: July 16).

There’s still an unknown side of Minayo Watanabe

Watanabe Minayo joined the Onyanko Club as member No. 29 in 1985 and made her solo debut on July 16, 1986. The past 40 years have seen her successfully balancing her career and family life, including 30 years of marriage. Her social media posts about her harmonious married life consistently receive comments such as 'They are my ideal couple' and 'Just watching them is healing.' Her passion for cooking and interior design has also earned her immense popularity among women of her generation, who regard her lifestyle as 'the ideal way to live.'

Even now in her 50s, she continues to receive countless social media comments like 'Her smile is so lovely' and 'Her skin is flawless.'

This time, for the first time, she reveals a striking new key visual—completely different from her usual bright smile—exuding a sophisticated, sensual elegance. The poise and allure she now radiates are only possible after four decades in the industry—this is the 'unknown Minayo Watanabe' revealed.

The 40th anniversary is not a finish line, but a starting point

On the special website, alongside the new visual, Minayo shares her heartfelt thoughts about 'I'm PINCH,' a fermented skincare serum she discovered in her 40s and has used for over 12 years.

'I use it when I'm in a pinch. And honestly, I'm in a pinch every day.'—These words, born from 40 years of overcoming challenges, quietly encourage women of her generation.

'I see the 40th anniversary not as a 'finish line,' but as a 'starting point,'' she says. Her 'new side' reached after four decades reflects the time she has spent loving and nurturing herself. In an era where life spans 100 years, being in your 50s is still the halfway mark. The next 50 years are the time to cultivate your own unique beauty.

Whether you’ve known Minayo since the beginning or are meeting her for the first time—

Her continued brilliance as she reveals a 'new side' at this milestone anniversary fills us with excitement. As she embraces her 50s as a 'midpoint,' we will continue to support her journey of discovering and shining as her true self. There’s still an unknown Minayo Watanabe—be sure to visit the special website to discover her.

Visit the special website here

[Company Overview: Mirai Co., Ltd.]

Company Name: Mirai Co., Ltd.

Headquarters: 10F Round Terrace Fushimi, 1-17-26 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture

Founded: 2008 (18th year)

Representative: CEO Toshiharu Yamaguchi

Business: Planning and sales of skincare products (direct-to-consumer)

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