Professional Dog Trainers Launch Dog Gear e-commerce Store "TOKYO DOGS STORE" Grand Opening on May 13!

Tokyo DOGS Co., Ltd. (Head office: Koshigaya City, Saitama Prefecture; Representative Director: Yuto Matsuo) is pleased to announce the grand opening of "TOKYO DOGS STORE," an online store offering dog gear carefully selected by professional dog trainers, on Tuesday, May 13, 2026.

Background of Entry into E-commerce Business ── Why a Professional Dog Trainer is Starting a "Dog Gear" Business

Tokyo DOGS Co., Ltd. is a dog training specialized company that operates dog boarding and training classes, kindergartens, nurseries, and pet hotels, under the mission of "making people happy through dogs." Owner dog trainer Yuto Matsuo (Teacher Yuto), with over 15 years of industry experience and having worked with over 10,000 dogs, has established a unique philosophy of "praise-based training." His achievements have been highly evaluated in various fields, including selection for "100 Companies Representing Saitama," publication in Shogakukan, and coverage on Yahoo! News.

In his daily work, Teacher Yuto had long felt a challenge: pet owners often don't know what criteria to use when choosing tools for their beloved dogs, and they constantly voice that products "may look good, but are difficult to use for actual training or walks."

While the market is flooded with countless pet products, only a limited number of products are truly considered "good" by professionals who actually use them daily. Even for a simple leash, professional selection criteria are diverse, including ease of holding, durability, fit for the dog, and controllability during training.

TOKYO DOGS STORE is one answer to this challenge. It was created to deliver only "dog gear that can be loved and used in the field," meticulously selected by professional dog trainers who have worked with over 10,000 dogs, based on four axes: quality, safety, functionality, and design, without compromise.

"Not just beauty, but usability. Not just functionality, but familiarity with life with your beloved dog." ── Selected by professionals, used by professionals, recommended by professionals. That is the promise of TOKYO DOGS STORE.

From Training Classes to E-commerce Store ── The Significance of Business Expansion

In the training classes and nurseries operated by Tokyo DOGS, practical guidance is provided on how to hold a leash, make eye contact, and give rewards during training. The trainers on site have daily realized that the quality of the tools used directly impacts the effectiveness of the training.

However, attendance at classes is limited to pet owners in geographically restricted areas. With the opening of TOKYO DOGS STORE, dog lovers nationwide can now get their hands on "the same tools professionals use in the field." This is a new step for Tokyo DOGS to deliver its mission of "making people happy through dogs" nationwide, beyond the scope of training classes.

Furthermore, with the "London Dog Festa 2026," one of Japan's largest dog events, scheduled to be held at Tokyo Big Sight on Sunday, June 21, 2026, which will include a Guinness World Record challenge and appearances by special guests, Tokyo DOGS' activities are expanding further. The opening of the EC store is positioned within this flow of business expansion.

London Dog Festa 2026 Details: https://tokyo-dogs.com/dog-event-tokyo/

Product Categories and Main Lineup

As the first phase of the opening, we will offer 18 items across 4 categories.

【1. Leads and Collars (LEAD) ── All 5 Items】

Multi-slip lead (Large, Medium, Small) Multi-slip lead (Available in 3 sizes: Large, Medium, Small) Features an integrated collar and leash for smooth attachment. Accommodates a wide range of dogs from large to small, with a practical design that combines ease of handling and safety from a professional perspective for both walks and training.

Standard lead Standard lead TOKYO DOGS STORE's standard lead, easy to use for daily walks and basic training. Simple and comfortable to hold, it is a basic item recommended for beginners.

Pro Cushion Lead Pro Cushion Lead A flagship product that pursues ease of use from the perspective of field dog trainers. Equipped with cushioning to reduce strain on the hand, it provides comfortable use even during long walks and training sessions.

Standard Half Choker A half choker that supports both daily use and training. Designed to be less likely to slip off than a collar and easier to handle than a slip type, making it suitable for safety management during walks.

Pro Cush...