London Dog Festa 2026 at Tokyo Big Sight Records 2,568 Visitors and 1,712 Dogs; 357 Dogs Participate in Guinness World RecordsTM Challenge.

Tokyo DOGS Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture, Representative Director: Yujin Matsuo) held "London Dog Festa 2026 in Tokyo Big Sight" on Sunday, June 21, 2026, at Tokyo Big Sight Exhibition Building East Hall 8.

The event recorded a total of 2,568 visitors and 1,712 dogs. Sixty-two stores and 73 brands offering pet-related products and services exhibited, creating a space where dogs and their owners could enjoy, learn, and interact together.

Various contents were offered, including stage programs, talk shows, training experiences, merchandise booths, and photo spots. The stage program featured a total of 7 segments, with 832 people attending the talk shows and a maximum of 1,652 people gathered around the stage.

Furthermore, the Guinness World RecordsTM challenge, a major initiative of the event, saw 357 dogs participate, far exceeding the target of 250 dogs. The achievement rate for the participation target was 142.8%, creating great excitement as a project where dogs and owners challenged together.

The official certification results for the Guinness World RecordsTM will be announced separately after the confirmation process is completed.

Event Performance

Total Visitors: 2,568 people Dogs in Attendance: 1,712 (Initial Target: 3,000 people, Target Achievement Rate: 85.6%)

Number of Exhibiting Stores: 62

Number of Exhibiting Brands: 73

Number of Stage Programs: 7 segments

Total Talk Show Attendees: 1,032 people

Maximum Crowd Around Stage: 1,652 people

Guinness World RecordsTM Challenge Performance

Target: 250 participating dogs

Challenging Dogs: 357

Target Achievement Rate: 142.8%

Exceeded Target by: 107 dogs

Total Participants and Spectators: 565 people

Staff: 68

(Record certification results to be announced later)

About London Dog Festa

London Dog Festa is one of Japan's largest experiential dog events where dogs and owners can enjoy themselves while learning about training, health, manners, and lifestyle.

It is not merely a sales event but emphasizes learning and experiences to enrich the lives of dogs and owners, as well as interaction among owners.

This event at Tokyo Big Sight, in addition to exhibits by pet-related brands, provided opportunities for dogs and people to build better relationships through stage events, talk shows, Guinness World RecordsTM challenges, and training experiences.

Representative's Comment

Yujin Matsuo, Representative Director of Tokyo DOGS Co., Ltd., commented:

"I am extremely pleased that many owners and their beloved dogs were able to attend at the large venue of Tokyo Big Sight.

London Dog Festa is held with the desire to be a place where dogs and owners can not only have fun but also naturally learn about training, manners, and how to interact with dogs.

Especially in the Guinness World RecordsTM challenge, 357 dogs and their owners participated, far exceeding our goal, making it a wonderful time for dogs and people to challenge together.

Tokyo DOGS will continue to work towards a society where dogs and people can live happier lives through events and educational activities, in addition to our training classes and dog kindergarten business."

Future Developments

Tokyo DOGS Co., Ltd. is expanding its efforts to support the lives of dogs and people through its dog training classes and dog kindergarten operations, as well as its event, education, and merchandise businesses.

Through holding events such as London Dog Festa, we will continue to promote interaction among dog lovers, the dissemination of correct training and manners, and the creation of a society where dogs and people can coexist more easily.

Official certification results for the Guinness World RecordsTM challenge and future event information will be announced on our official website and various social media channels as soon as they are confirmed.

Event Outline

Event Name: London Dog Festa 2026 in Tokyo Big Sight Date: Sunday, June 21, 2026 Venue: Tokyo Big Sight Exhibition Building East Hall 8 Location: 3-11-1 Ariake, Koto-ku, Tokyo Organizers: Tokyo DOGS Co., Ltd. / London Dog Festa Executive Committee Content: Merchandise booths, stage events, talk shows, training experiences, Guinness World RecordsTM challenge, etc.

Company Profile

Company Name: Tokyo DOGS Co., Ltd. Representative Director: Yujin Matsuo Head Office Location: 1-298 Kawasen-yu, Koshigaya City, Saitama Prefecture Business Activities: Dog training classes, dog kindergartens, pet hotels, event management, education business, merchandise business Official Website: https://tokyo-dogs.com/ Instagram: https://www.instagram.com/tokyo__dogs/ YouTube: https://www.youtube.com/@tokyodogs