[Matsuya] Summer Feast that Suits the Sun: "Taco Rice" Released

Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling "Taco Rice" at "Matsuya" restaurants, known for gyumeshi, curry, teishoku, and other donburi, from 10:00 AM on Tuesday, May 5, 2026.

The key to Matsuya's "Taco Rice" is its carefully crafted double sauce. It features a "Salsa Sauce" with a refreshing acidity and a spicy kick, and a "Taco Rice Sauce" rich in the umami of chunky ground meat. These sauces blend perfectly with crisp fresh vegetables and cheese, offering a spicy and delicious dish that energizes you with every bite. It's so delicious that you won't be able to stop eating it, even on hot days when your appetite tends to wane. For those seeking more volume, the "Taco Salsa Hamburger Set Meal" and "Sausage Egg Taco Rice" are also recommended. Please take this opportunity to enjoy the appetizing spicy flavor.

Product Name: Taco Rice 580 yen Sausage Egg Taco Rice 760 yen Taco Salsa Hamburger Set Meal 990 yen Single Taco Salsa Hamburger 790 yen *All prices include tax. *Available for takeout. For takeout orders, miso soup requires an additional charge. *Shareholder benefit tickets can be used for the above menu items.

Release Date: Tuesday, May 5, 2026, from 10:00 AM Target Stores: Matsuya stores nationwide, excluding some locations. *Please inquire directly with stores regarding sales status.