Matsu-no-ya to Launch 'Domestic Snow-Country Raised Log Fillet Cutlet' on May 20

Matsu-no-ya, the tonkatsu brand under Matsuya Foods, will release the premium 'Domestic Snow-Country Raised Log Fillet Cutlet' starting May 20, 2026. This new menu item features rare fillet cuts from domestic pigs raised in northern Japan, prepared in a thick, log-like shape to ensure extreme tenderness and juiciness. The cutlets are coated in Matsu-no-ya's signature breadcrumbs and served with specialty red salt (Beni-shio) to enhance the natural sweetness of the meat. Prices for set meals start at 1,090 yen, available at most nationwide locations.