Global Popularity of BONSAI Grows: A New Challenge to Shape Its Future Begins

Matsubayashi Co., Ltd. (TRADMAN'S BONSAI) will host its 10th anniversary commemorative event 'Dai-Chowa' on Friday, July 24, 2026, at a secret venue in Tokyo.

In recent years, bonsai has gained global attention, emerging as a representative element of Japanese culture with new dimensions of expansion.

However, to pass this culture on to future generations, simply promoting the charm of bonsai works is not sufficient.

It is also essential to refocus on the importance of cultivating, creating, and transmitting bonsai to the next generation.

TRADMAN'S BONSAI positions this 10th anniversary not merely as a milestone, but as a new starting point toward the future of Japanese bonsai culture.

'Dai-Chowa' is not an event to look back on the past 10 years.

It is the day we take a new step forward—toward the next 10, 50, and even 100 years of Japanese bonsai culture.

On the day of the event, a new project symbolizing this future will be unveiled for the first time.

Details will remain confidential until the event day. We invite you to attend and cover the event in person.

What 'Dai-Chowa' Aims to Achieve

A Day to Connect Culture to the Future

'Dai-Chowa' represents the convergence of diverse values, cultures, and people, fostering the creation of new value.

On this significant 10th anniversary, TRADMAN'S BONSAI aims not only to express gratitude to those who have supported us.

We also aim to bring together individuals from various industries and cultural backgrounds—including fashion, luxury brands, automotive, hospitality, bridal, sports, and art—who have been connected to us, creating a space where new relationships can form.

At the venue, elements such as boats, the sea, music, cuisine, light, bonsai, and even the passage of time will be integrated into the performance, creating a space where each element maintains its individuality while harmoniously resonating with others.

Even things that appear different at first glance can generate new value when their individualities are mutually respected.

This aligns with the spirit of bonsai, which involves patiently engaging with nature over long periods to nurture a single living artwork.

Today’s world often emphasizes division—by values, generations, industries, and nationalities.

Yet, differences should not be a source of conflict, but rather a wellspring of new possibilities.

'Dai-Chowa' is a proposal for the next era: one in which diverse people and cultures resonate through the lens of bonsai, co-creating a new future.

TRADMAN'S BONSAI views this 10th anniversary not as a 'culmination,' but as a 'starting point for the future,' aspiring to remain a brand that connects people and cultures, not just preserving tradition.

Transforming Bonsai from a 'Culture of Observation' to a 'Culture of Experience'

TRADMAN'S BONSAI has previously promoted the new appeal of bonsai through collaborations with fashion, art, music, and other cultural fields.

At 'Dai-Chowa,' this worldview will be embodied as a single immersive space.

Bonsai, music, food, art, and live performances—this will be a day where culture is not merely observed, but deeply felt, discussed, and shared through human connections.

The Entire Venue as a Single Artwork

The venue will consist of multiple zones, including a cruise ship, yacht, pier, VIP area, and a special stage.

Set in a unique seaside location, the changing atmosphere from daytime through dusk to night will also be part of the artistic expression.

The entire space will be designed as an installation, allowing attendees to experience the 'Dai-Chowa' worldview from any vantage point.

For Media Professionals

'Dai-Chowa' marks the day TRADMAN'S BONSAI takes a bold new step toward the future of Japanese bonsai culture.

On the day, we will present a new project symbolizing the brand’s future, alongside a fusion of diverse cultures, special guests, and live performances—offering rich material for media coverage.

Interviews with CEO Teppei Kojima will also be available.

We invite you to cover TRADMAN'S BONSAI’s vision for the 'next 10 years' on-site.

Coverage Opportunities on the Day

Brand Vision

TRADMAN'S BONSAI 10th Anniversary Commemoration Ceremony

Unveiling of a New Project Symbolizing the Brand’s Future (First Public Reveal)

Interview with CEO Teppei Kojima: Reflections on Reaching 10 Years

Challenges Facing Japanese Bonsai Culture

TRADMAN'S BONSAI’s Vision for the Next Decade

Vision for Connecting Japanese Culture to the Future

Culture and Community

Concept and Planning Background Behind 'Dai-Chowa'

Why Diverse Cultures—Japanese Tradition, Art, Fashion, Sports—Come Together

Interviews with Guests (Subject to Coordination)

New Value and Communities Emerging from Cross-Industry Exchange

Event and Spatial Design

Overall Spatial Design of the Venue

Live Performances and Musical Arrangements

Creative Use of the Waterfront Location

Installation Where Bonsai, Nature, Light, and Sound Harmonize

Photography of Attendee Experiences and Event Atmosphere

Suggested Coverage Angles (Article Themes)

The Current State of Global BONSAI Culture

What Is Needed to Pass Japanese Culture to the Future

TRADMAN'S BONSAI’s Next Challenge After 10 Years

The Origin of the 'Harmony' Concept

New Cultures Born from Cross-Industry Resonance

The Fusion of Luxury and Japanese Culture

Redefining Bonsai from 'Observation' to 'Experience'

Event Overview

[Event Name]

Matsubayashi Co., Ltd. 10th Anniversary Party 'Dai-Chowa'

[Date & Time]

Friday, July 24, 2026

15:00–22:00 (Free Entry and Exit)

※ Individual interviews are scheduled from 13:00 to 14:30.

[Venue]

Ota Ward, Tokyo (Secret Venue)

※ Details will be provided upon confirmation of media attendance.

[Organizer]

Matsubayashi Co., Ltd. (TRADMAN'S BONSAI)

Media Registration

Media professionals wishing to attend are requested to register via the following form:

https://available-clover-519.notion.site/3916109f70ef80529919d31bac2b3ed4?pvs=105