'Does Soy Milk Really Go Well with Ochazuke?' New TVCM for 'Ochazuke Nori' Starts June 1st!

Nagatanien Co., Ltd. will begin airing a new TVCM titled 'Does it really match?' on June 1, 2026, featuring Konoha Tsukamoto, to promote the easy and healthy arrangement recipe 'Soy Milk Ochazuke.' This recipe is completed by simply pouring soy milk over rice with Ochazuke Nori, creating a refreshing yet rich flavor by combining the umami of matcha and kelp with the creaminess of soy milk. The idea was born from a social media campaign conducted in 2024. It is proposed as a quick meal for busy mornings or hot weather, allowing for easy protein intake.