Handmade Brand 'fujfuj' Born from Climbing Passion Begins Distribution in Japan

Under the theme 'Never lose your grip on adventure,' fujfuj launches a playful collection that brings the excitement of rock climbing into everyday life.

Tsudashokai Co., Ltd. (Headquarters: Kobe, Hyogo; President: Yasuhisa Tsuda), an importer and distributor of international outdoor and lifestyle brands, has begun official distribution in Japan as the authorized agent for fujfuj, a handmade gear brand from the Czech Republic. A total of 10 items—including keychains precisely replicating real climbing gear and interior objects made of concrete and natural wood that evoke actual rock faces—will be available through the official online store and outdoor and lifestyle shops nationwide.

fujfuj: https://tsudakobe.jp/pages/fujfuj

About the Brand — fujfuj

fujfuj is a handmade brand from the Czech Republic, founded in 2020 by Tom and Jana, a couple who share a passion for climbing. Tom, formerly working at a climbing gear manufacturer, and Jana, a surveyor, combine their talents to handcraft each product, blending practicality with style.

Born from climbing—an ultimate minimalist activity—fujfuj strips away the unnecessary and relentlessly pursues functionality and beauty. Its refined items naturally complement a minimalist lifestyle. Adding fujfuj to a dull desk or keychain can unexpectedly evoke the liberating feeling of the outdoors.

※ Not suitable for actual climbing use.

Product Features

Material Contrast — Concrete and Natural Wood

Featuring 'concrete' that recalls real rock walls and warm 'natural oak wood,' the brand emphasizes not only visual appeal but also texture and touch, balancing durability with strong interior presence.

Playful Practicality — From Daily Use to Wall Decor

Beyond everyday use as keychains or accessories, fujfuj cleverly incorporates climbing elements into practical items, such as wall installations that transform home walls into climbing walls, complete with real ropes.

Wearing 'Symbols of Passion' — The Perfect Gift

These items allow wearers to keep the thrill and memories of climbing close in daily life, serving as a means of personal expression. They make ideal gifts for climbing partners or outdoor enthusiasts.

Product Lineup

Classic 2 Concrete

¥12,100

Concrete MINI

¥6,930

Oak Wood MINI

¥8,250

CAM #1

¥6,930

CAM #2

¥6,930

HEX (Hexcentric)

¥1,980

NUT - Big

¥1,980

NUT - Small

¥1,980

KNOT - Monkey fist

¥1,650

KNOT - Cherries

¥1,100

Product Catalog: https://tsudakobe.jp/collections/fujfuj

About Tsudashokai

Bridging Daily Life and Nature

We aim to be a bridge between daily life and nature by delivering carefully selected products from around the world along with their stories. While modern life has become more convenient, opportunities to spend time in nature or encounter new values have diminished. We strive to bring small discoveries and richness into everyday life through meaningful encounters with tools and objects.

Company Name

Tsudashokai Co., Ltd.

Founded

February 1936

Representative

Yasuhisa Tsuda

Business Activities

1. Manufacturing and sales of fishing gear, outdoor equipment, and general goods 2. Import and export of fishing gear, outdoor equipment, and general goods 3. Import and export agency services 4. All ancillary activities related to the above

Headquarters

5-3-4 Korogi, Suma-ku, Kobe, Hyogo 654-0048

Online Store

https://tsudakobe.jp/