Expanding Fujifilm GFX Lens Expression on Hasselblad X: BORYOZA 'GF-HX' Launch

Shōten Kōbō Co., Ltd. will begin sales of the BORYOZA (Boryoza) electronic contact-equipped mount adapter 'GF-HX' on Wednesday, July 15, 2026.

This product is an electronic mount adapter that allows Fujifilm G-mount lenses to be attached to Hasselblad X-mount cameras. Compatible cameras include the X2D II, X2D, X1D II, and X1D (※1). Equipped with electronic contacts, it supports AF (autofocus) and EXIF data recording.

(※1) When using with the X1D II or X1D, a dedicated firmware update (Ver.103) is required. For update instructions, please refer to the Shōten Kōbō support page.

Image is for illustration only. Mount adapter not included in product.

If you use the Hasselblad X system, you may have thought, "If only I could use this lens, my shooting range would expand even further."

The GF-HX is designed to answer that desire. By enabling access to the Fujifilm GFX G-mount lens lineup, it greatly expands creative options not only for everyday shooting but also in artistic production.

From super-telephoto to tilt-shift lenses: Unprecedented lens choices expand your shooting possibilities

One of the most appealing aspects is the ability to use distinctive GFX lenses—such as super-telephoto and tilt-shift lenses—on the Hasselblad X system.

For example, capturing distant subjects under strong summer sunlight in landscape photography, precisely aligning architectural subjects, or creating impactful portraits by leveraging distance relationships. Expanding lens options fundamentally changes the kind of images you can capture.

Autofocus, EXIF recording, and image stabilization support ensure practical usability for daily shooting

This is not merely a passive adapter for mounting lenses—it also offers practical functionality suitable for everyday use.

It supports both AF and MF shooting, including face detection.

Furthermore, it is compatible with in-lens and in-body image stabilization systems, making it easy to handle dynamic scenes or situations where you want to shoot handheld with rhythm.

Additionally, it automatically recognizes GF lens information and records it into EXIF data, facilitating post-shoot management and review, and providing solid practical support.

Dust- and splash-resistant design with firmware update support for reliable long-term use

Moreover, the product features rubber sealing on the camera mount, reflecting a dust- and splash-resistant design. This makes it easy to carry with confidence, especially during seasons with more outdoor shooting opportunities.

Connect to a PC via the included magnetic USB cable to perform firmware updates, ensuring future expandability for long-term use.

BORYOZA 'GF-HX'—expanding lens possibilities while preserving the Hasselblad X shooting experience.

A new option for those who want to take a step toward new expressions while making the most of their current gear.

Specifications

Compatible Lens Mount: Fujifilm GFX G

Compatible Cameras: Hasselblad X2D II, X2D, X1D II, X1D

Functionality: AF support

Dimensions: Approx. Φ77×10mm (excluding mount and protrusions)

Weight: Approx. 91g

Included Accessories: Front and rear caps, magnetic USB cable, storage pouch

Manufacturer Warranty: 1 year (covers natural malfunctions)

Note: This product supports electronic shutter only.

Flash sync shooting is not possible because it does not support leaf shutter.

The lens aperture ring does not link with the camera body. Aperture values must be set via the camera's control dial or menu screen.

It is not compatible with the Hasselblad 907X. Do not attach to the 907X, as it may cause damage.

Release Information

Release Date: Wednesday, July 15, 2026

※ Manufacturer's Suggested Retail Price: ¥143,000 (tax included)

※ For the latest information, please check the product page on the Shōten Kōbō online store.

Purchase here

▼ Other product pages

[ Amazon JP ]

https://www.amazon.co.jp/dp/B0H8LDSPJX

[ Rakuten ]

https://soko.rms.rakuten.co.jp/auc-stkb/gf-hx/

[ Yahoo! Shopping ]

https://store.shopping.yahoo.co.jp/stkb/gf-hx.html

Shōten Kōbō Co., Ltd.

"Because we want you to feel the joy and pleasure of cameras and photography more closely."

Shōten Kōbō imports and sells popular overseas-made mount adapters, camera lenses, accessories, and other camera equipment. We continue to sell based on the principle of "offering quality products at accessible prices," and have received high praise as a result. We also participate in the development of new mount adapters and aim to contribute to Japan's camera culture.

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