Ishikuni Co., Ltd. (headquartered in Sumida-ku, Tokyo), a company specializing in the manufacturing and sales of watch straps, will launch a new watch strap titled 'Okayama Denim' on June 20, 2026, under its watch strap brand 'Lokotte'. This product features Okayama denim, which is globally recognized for its exceptional quality.
Responding to numerous customer requests for re-release, this watch strap returns as a refined embodiment of Okayama denim’s unique charm. Made with premium denim fabric, it develops deeper color tones and distinctive texture over time, offering a personalized experience.
With continued use, the strap grows more endearing, becoming a one-of-a-kind item that reflects the wearer’s journey.
Despite its casual impression, the strap’s high-quality design allows it to be worn not only on weekends but also in business casual settings and other versatile occasions.
Product Overview
Product Name
'Okayama Denim'
Release Date
June 20, 2026
Price
7,700 JPY (tax included)
Materials
Outer Fabric: Okayama Denim
Inner Lining: Ropien Red
Colors
Black, Indigo
Sizes
18mm–18mm
20mm–18mm
Available Stores
Stores: Direct stores 'Ishikuni Shop' and department store outlets
https://1492.co.jp/store/
Ishikuni Shop EC | Watch Strap Online Store https://ishikunishouten-ec.com/
Ishikuni Shop Yahoo! Shopping Store
https://store.shopping.yahoo.co.jp/ishikuni-shoten/
Company Overview
Headquarters: 1-4-8 Higashi-Komagata, Sumida-ku, Tokyo
Representative: Kunihisa Ishida
Established: January 5, 1957 (Founded in 1920)
Business Activities: Sales of watch accessories and precious metal jewelry, watch repair services, and all related ancillary operations
Company Website: https://1492.co.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product