Japan Debut! Introducing Lafe's – A Revolutionary 'Whole Body' Personal Care Brand with All-in-One Fresh Spray

Ishizawa Laboratory Co., Ltd. (headquartered in Shibuya-ku, Tokyo) announces the Japan debut of Lafe’s (pronounced 'Lay-fs'), a natural personal care brand from the United States. Starting July 15, 2026 (Wednesday), the 'Lafe’s Whole Body Fresh Spray (Lavender / Fragrance-Free)'—a body spray that provides complete etiquette care for the entire body with just one product—will be available exclusively through Ishizawa Laboratory’s official online store. https://www.ishizawa-lab.co.jp/lafes/index.html

* Excluding mucous membranes

Lafe’s – A Natural Personal Care Brand from the USA

'Lafe’s' is a natural personal care brand founded in the United States in 1999.

It was born from the founder’s desire to protect the health of loved ones after a family illness. Since its inception, the brand has strictly avoided aluminum chloride and parabens, staying true to founder Rafe Larson’s belief that 'what we put on our bodies is just as important as what we put into them.' The brand continues to create products that harness the power of nature, ensuring safety and peace of mind for the entire family.

Founder: Rafe Larson

One Bottle for Complete Whole-Body Natural Etiquette Care – 'Whole Body Fresh Spray'

Want to stay active, confident, and odor-free no matter where you are or who you’re with? The 'Whole Body Fresh Spray' is a natural etiquette care product designed to keep both you and those around you feeling fresh. It features a high concentration*2 of alum, the world’s oldest natural deodorizing ingredient.

★ Over 2 million units sold worldwide!

Since its launch in 1999, this etiquette care product has been embraced by those who value a natural lifestyle. To date, approximately 2 million units have been sold across the United States, Canada, and Asia. (From initial launch in 1999 to present, 2026)

*1 Excluding mucous membranes　*2 Compared within the company

Feel-good freshness that lets your skin breathe—ideal for scalp, feet, and delicate areas*.

The 'Lafe’s Whole Body Fresh Spray' is the popular Whole Body type in the U.S. This etiquette care spray can be used all over—from underarms and feet to scalp and delicate areas—with just one bottle.

★ What is 'Whole Body'?

It means you can use the same product across multiple areas—scalp, underarms, feet, and even delicate zones—without needing separate products for each part. This concept is widely adopted in etiquette care products in the U.S.

* Excluding mucous membranes

Gentle yet powerful natural protection

Whether it’s a scorching summer day, a humid rainy day, or just any moment you feel self-conscious about sweat and odor, a quick spritz completes your etiquette care.

No powder residue or white marks—its refreshing, lotion-like texture feels gentle on the skin and uplifts your mood.

Suitable for active children and busy adults alike—perfect for the whole family.

High-concentration*2 natural alum (alunite stone)*1—world’s oldest etiquette ingredient

Alum, also known as alunite stone, is the world’s oldest known deodorizing ingredient. It tightens the skin without clogging pores (sweat glands), keeping you comfortable even in odor-sensitive situations. Because it doesn’t interfere with natural skin functions, it feels pleasant to use.

USDA Certified Organic: Contains Organic Aloe Vera Leaf Extract (moisturizing) and Organic Lavender Essential Oil (moisturizing)*3

Free from synthetic dyes, synthetic fragrances, aluminum chloride, parabens, alcohol, propylene glycol, and mineral oil

*1 Astringent ingredient　*2 Company comparison　*3 Lavender variant only

＜How to Use＞

・Apply to clean, dry skin.

・Spray an appropriate amount on areas prone to sweating, such as underarms or feet.

・If you’re already sweating or your skin is wet, wipe off moisture before spraying.

★ Perfect for pre-workout, outdoor activities, or daily grooming—naturally integrates into your routine.

No restrictions on season or occasion.

Product Overview

Product Name: Lafe’s Whole Body Fresh Spray (Lavender)

Lafe’s Whole Body Fresh Spray (Fragrance-Free)

Capacity: 118mL each　Price: ¥2,200 each (¥2,000 excluding tax)

Release Date: Available from July 15, 2026 (Wednesday) via Ishizawa Laboratory’s official online store

URL: https://www.ishizawa-lab.co.jp/lafes/wholebody-freshspray.html

【Free shipping available.】

Ishizawa Laboratory Official Website

https://www.ishizawa-lab.co.jp/