Learn the Winning Formula for SNS Management! Release of 'Ultra Guide to SNS Marketing 88'

Shoeisha Co., Ltd. (Headquarters: 5 Funamachi, Shinjuku-ku, Tokyo; President and CEO: Kaoru Usui) will release the book 'Ultra Guide to SNS Marketing 88: Actions That Drive Sales' on June 22, 2026. This book offers a comprehensive guide to evaluating your company's current SNS usage and introduces strategic frameworks and immediately actionable methods to increase brand awareness and drive sales.

Are you still chasing viral 'buzz'?

An increasing number of companies recognize the importance of SNS marketing. However, many still face challenges such as 'posting daily without a clear strategy' or 'seeing follower and like counts rise without knowing if it translates to sales.'

This book is authored by an expert from Hotlink Co., Ltd., a company that has supported numerous organizations with their SNS marketing strategies. The author provides a structured approach to assess your current SNS operations and explains how to strategically leverage social media for measurable business outcomes.

Today’s SNS platforms—such as X, Instagram, Threads, and TikTok—primarily rely on recommendation algorithms, making it difficult for content to reach even existing followers. In this environment, to generate tangible business results through SNS, the first step is to assess your company’s current SNS account positioning using the book’s 'checklist.' This helps identify missing perspectives and strategic gaps, clarifying exactly where to focus your efforts.

What’s needed now isn’t fleeting 'buzz' or mere follower growth. To fully leverage SNS, it’s essential to view social media through the strategic lens of owned, paid, and earned media:

[1] As an owned media channel (company-owned platform)

[2] As a paid media channel (advertising platform)

[3] As an earned media channel (word-of-mouth amplification)

By thoroughly understanding the triple-media framework and the distinct roles and characteristics of each, companies can develop strategic, integrated approaches that solve real business challenges.

▼ Recommended for:

- Those managing SNS accounts informally and unsure if their approach is effective

- Marketers lacking confidence in strategy or results, struggling with next steps

- Professionals who feel their SNS marketing knowledge is insufficient

- Teams unable to justify SNS investment to stakeholders, resulting in limited budget or staffing

- Managers who struggle to communicate SNS performance effectively to superiors

Book Overview

'Ultra Guide to SNS Marketing 88: Actions That Drive Sales'

Author: Yuki Shibaoka

Release Date: June 22, 2026

Price: ¥2,090 (¥1,900 + 10% tax)

Specifications: A5, 208 pages

https://www.shoeisha.co.jp/book/detail/9784798195346

Available at bookstores nationwide and online retailers

- Shoeisha's online store SEshop: https://www.seshop.com/product/detail/27546

- Amazon: https://www.amazon.co.jp/dp/4798195340

Table of Contents

Chapter 1: Mastering the Basics of SNS Marketing

Chapter 2: Leveraging SNS as Owned Media

Chapter 3: Leveraging SNS as Paid Media

Chapter 4: Leveraging SNS as Earned Media

Chapter 5: Utilizing Influencers and Campaigns

Chapter 6: Analyzing Data and Running PDCA Cycles

Chapter 7: Practical Questions Every SNS Manager Should Know

Author Profile

Yuki Shibaoka

Hotlink Co., Ltd.

Consulting Sales Headquarters

Solutions Sales Department, Department Manager

Joined an advertising agency after graduation, focusing on digital marketing support. Gained firsthand experience in SNS potential through diverse branding and promotional projects across industries. Later joined a specialist influencer marketing firm, supporting clients and launching new ventures, building practical expertise in social media marketing. Joined Hotlink in 2022, concurrently handling SNS consulting and solution sales (consultative sales). Currently leads the Solutions Sales Department, driving new business acquisition by solving diverse client challenges.