New Sensory Jewelry Born from Tin x Embroidery. "NS by NOUSAKU" New "Playing Cards" Using Original Material "Tin Gold" to be Released July 8

Nousaku Corporation (Head Office: Takaoka City, Toyama Prefecture, President: Chiharu Nousaku) will launch the third collection "Playing Cards" from its tin jewelry brand "NS by NOUSAKU" on July 8, 2026 (Wed).

We are collaborating with contemporary artist Kei Takemura, known for her unique expression of applying embroidery to photographs and drawings, to develop customized jewelry that fuses tin and embroidery.

URL: https://www.ns-by-nousaku.com/

3rd collection “Playing Cards” 2026.7.8 Launch

Customized jewelry with a playing card motif, created by internationally active contemporary artist Kei Takemura.

For the third collection, we have appointed Kei Takemura, a world-renowned contemporary artist known for her unique expression of applying embroidery to photographs and drawings, as the jewelry designer.

The "Playing Cards" collection allows you to freely combine charms designed with numbers, suits, and face cards, using playing cards as motifs. In addition to base parts such as necklaces, bracelets, earrings, and ear cuffs, we offer over 40 types of charms.

NS by NOUSAKU jewelry uses the original material "Tin Gold." By blending tin, which is light and flexible, with gold, we achieve a smooth wearing experience that is not burdensome and conforms to the skin's temperature.

3rd collection “Playing Cards”

designed by Kei Takemura

Choose, combine, wear.

Like collecting your favorite cards,

Layer the stories woven by numbers, suits, and patterns.

Customized jewelry that reflects playfulness and individuality, where the smooth texture of tin and the soft expression of embroidery resonate.

From top (※single earring) [Base Parts] Hook Earring, Single ¥2,750/Playing Cards Charm Heart Queen ¥14,850/[Base Parts] Chain Necklace ¥28,600/Playing Cards Suit Charm Heart [pink gold] ¥13,200/Playing Cards Embroidery Charm Diamond 2 ¥4,950/Playing Cards Number Charm 2 ¥11,000From top (※single earring) [Base Parts] Hook Earring, Single ¥2,750/Playing Cards Number Charm K [gold] ¥11,000/Playing Cards Embroidery Charm with Chain Cups ¥7,480From top Playing Cards Ear cuff Diamond 5 ¥16,500/Playing Cards 2-way Ear cuff Ring ¥16,500/Playing Cards Suit Openwork Charm Diamond ¥12,100/Playing Cards Embroidery Charm Heart 6 ¥4,950

[Base Parts] Chain Bracelet A ¥16,500/Playing Cards Charm Joker 2 ¥14,850/Playing Cards Number Charm 1 [pink gold] ¥9,900/Playing Cards Number Charm 8 ¥11,000/Playing Cards Number Charm Q ¥11,000/Playing Cards Suit Charm Heart [pink gold] ¥13,200Playing Cards Ear cuff Heart 10 ¥16,500[Base Parts] Chain Necklace ¥28,600/Playing Cards Suit Openwork Charm Clover ¥12,100

Playing Cards Ear cuff Each ¥16,500 Example combination for bracelet Example combination for necklace

Product Release Date and Location

Release Date: July 8, 2026 (Wed)

▼ "NS by NOUSAKU" Official Online Shop

https://www.ns-by-nousaku.com/

▼ "NOUSAKU | NS by NOUSAKU POP UP STORE" at Matsuya Ginza (Limited-time sale)

Period: July 8, 2026 (Wed) - July 14, 2026 (Tue)

Location: 1F Space of Ginza, Matsuya Ginza, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130

Business Hours: 11:00 - 20:00 *Close at 19:30 on July 12 (Sun)

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Release Date: July 15, 2026 (Wed)

▼ "NOUSAKU / NS by NOUSAKU" Direct Store on the 3rd Floor of Tokyo Midtown

Location: Tokyo Midtown Galleria 3F, 9-7-4 Akasaka, Minato-ku, Tokyo 107-0052

Business Hours: 11:00 - 20:00

▼ Head Office FACTORY SHOP

Location: 8-1 Office Park, Takaoka City, Toyama Prefecture 939-1119

Business Hours: 10:00 - 18:00

3rd collection “Playing Cards” Designer Kei Takemura / Contemporary Artist

After completing her graduate studies at Tokyo University of the Arts, she studied at the University of the Arts Berlin. She is currently based in Gunma Prefecture. Through embroidery, she creates works on the themes of memory, time, and human connection. She has held numerous solo and group exhibitions both domestically and internationally. She presents works that connect broken objects to new value through embroidery, as well as series with playing card motifs.

She has published collections such as "Takemura Kei in Berlin 2000-2005" (2005), "Prosaic Verse" (2012), and "PLAYING CARDS" (2017). She has gained international acclaim and expanded her scope of activities, participating in "The 15th Biennale of Sydney" (2005) and "Yokohama Triennale" (2020).

Brand Concept

"NS by NOUSAKU" is a jewelry brand that enjoys the possibilities of materials and design, using the new material "Tin Gold."

Smooth tin jewelry that gently conforms to the skin

Flexible, light, and calm.

It changes with life and becomes familiar to oneself.

Flowing beautiful curves and sophisticated minimalist design.

An elegant and smooth material texture born from tin.

Whether you choose just one favorite piece,

Or combine them according to your mood for the day.

Unprecedented tin jewelry for everyday life.

Instagram Account: @ns_by_nousaku

URL: https://www.instagram.com/ns_by_nousaku/

Nousaku Corporation

Head Office Location: 8-1 Office Park, Takaoka City, Toyama Prefecture Business Activities: Manufacturing and sales of tin and brass castings, manufacturing and sales of tin jewelry, industrial tourism business, tin wedding anniversary business Founded: 1916 Representatives: Katsuharu Nousaku / Chiharu Nousaku URL: https://www.nousaku.co.jp