'Matsumoto Jujo' Joins Design Hotels, Sharing Local Culture and Unique Design Philosophy Globally.

Matsumoto Jujo, operated by Jiyujin Co., Ltd. (Location: Minamiuonuma City, Niigata Prefecture; Representative: Toru Iwasa), has joined the global hotel collection 'Design Hotels'.

'Design Hotels' is a collection that selects and presents independent luxury and boutique hotels worldwide, emphasizing architecture, design, local culture, and uniqueness. By joining 'Design Hotels', 'Matsumoto Jujo' has become a participating hotel in 'Marriott Bonvoy', allowing members to book stays and utilize services such as point accumulation and redemption.

This is the first affiliation with Design Hotels in Nagano Prefecture. The goal is to further share the charm of Matsumoto with travelers from around the world.

Matsumoto Jujo

A destination project that re-edits regional charm through books, food, hot springs, and town walking, centered on a historic inn in Asama Onsen, Matsumoto City, Nagano Prefecture. Focusing on the book hotel 'Matsumoto Honbako' and the family-friendly hotel 'Koyanagi', it collaborates with local restaurants and cultural resources, drawing attention as an initiative that connects tourism and daily life by involving the entire region.

Background of Affiliation

'Matsumoto Jujo' creates experiences obtainable only in that location by delving into regional culture and climate, while crossing architecture, art, food, and wellness. This initiative resonated with the values of 'Original Experiences' upheld by Design Hotels, leading to the affiliation.

Among hotels owned and operated by Jiyujin Co., Ltd., 'Satoyama Jujo' in Minamiuonuma City, Niigata Prefecture, joined 'Design Hotels' in 2016. Including 'Hotel Kou Otsuhyaku-cho' which joined simultaneously, the total number of affiliated hotels managed by the company has reached three.

Comment from Jiyujin Representative Toru Iwasa:

'We are very honored to have joined 'Design Hotels'. We provide new stay experiences to guests from all over the world while cherishing regional culture and sensibilities. Matsumoto Jujo aims not only to be a hotel revitalization project but also to be a 'catalyst for area renovation'. We created a cafe using a vacant house outside the premises, and established facilities like a bookstore, bakery, and shop within the inn that visitors can use even if they are not staying overnight. This is to change the town as people stroll through the hot spring area. Taking this opportunity of joining the network, we look forward to letting more guests know about the charm of Matsumoto and Asama Onsen. We will continue to strive for creating new value by deepening cooperation with the region so that Matsumoto becomes an attractive destination chosen by both domestic and international travelers.'

Hotel Overview

Name: Matsumoto Jujo Location: 3-13-1 Asama Onsen, Matsumoto City, Nagano Prefecture Number of rooms: 38 (2 double, 27 twin, 8 suite, 1 universal room) Opening date: July 23, 2022 Main facilities: Bookstore, shop, bakery, restaurant, cafe, brewery