Manseikaku Hotels rebrands for its 85th anniversary, responding to the growing demand for 'local resorts and multi-generational travel' amid rising prices

Manseikaku Hotels, which operates three hot spring resort hotels in Hokkaido (Toyako Manseikaku Hotel Lakeside Terrace / Noboribetsu Manseikaku / Jozankei Manseikaku Hotel Milione), will renew its logo and official website in June 2026, marking its 85th anniversary, and launch new campaigns. In recent years, against the backdrop of rising prices and transportation costs, there has been a growing trend of choosing travel destinations within a 'distance that the whole family can easily reach' rather than 'traveling far away.' Especially in Hokkaido, there is increasing attention on 'multi-generational travel where you can spend time slowly nearby' due to needs such as 'wanting to take children and grandparents on a trip together' and 'wanting to be filial but finding long-distance travel physically burdensome.' During the difficult period of the COVID-19 pandemic, the company carried out facility renovations, sequentially updating sauna, spa, and lounge spaces. While being loved as a long-established hotel with 85 years of history, it has updated its image from an 'old-fashioned hotel' to a 'modern resort hotel that can be enjoyed by all generations.'