What is the Memory Color Revival Campaign?

It is a service that digitizes old black and white or faded photos from your dresser and provides them after applying AI colorization processing.

What is the cost of using the campaign?

It is free for one photo per person. Additional photos require separate consultation.

What benefits can I expect from using the service?

By sharing the colorized photos with family, you can expect brain activation through reminiscence, mental stability, and relief from loneliness.

Where can I apply for the service?

You can apply by making a reservation to visit Sakura Saisyo in Showa Ward, Nagoya, or Memorial House Hirako Sakura in Minami Ward, Nagoya.

How will I receive the colorized photos?

After registering with Nishida Funeral Home's official LINE, the colorized photos will be delivered to you via LINE in about a week.

Nishida Funeral Home Launches 'Memories Color Campaign' Starting June 12 to Stimulate Brain Activity in Local Elderly

Published Jun 4, 2026 8:31 PM ・ Updated Jun 14, 2026 3:34 PM ・ 3 min read ・ Source: PR TIMES

To support the lives of local seniors, Nishida Funeral Home will begin a campaign on June 12, 2026, to colorize old photos using AI, promoting 'Reminiscence Therapy.'

Nishida Funeral Home Co., Ltd. will launch the 'Memories Color Campaign' starting June 12, 2026 (Friday). This service digitizes old black-and-white or faded photographs found in drawers and closets, applies AI colorization, and delivers them to the customer's smartphone. The first photo per person is provided free of charge.

The campaign was inspired by the company's desire to support the continued well-being of the local community and contribute to the region it has served for many years.

What is the core of the campaign, 'Reminiscence Therapy'?

'Reminiscence Therapy' is a psychological approach that is said to stimulate the brain and lead to mental stability and maintenance of cognitive function by discussing past memories and nostalgic events. Proposed in the 1960s by American psychiatrist Robert Butler, it is now widely utilized in elderly care settings.

Vivid photos open the 'doors of memory'

As black-and-white photos are restored to color, the scenes, colors, and atmosphere of the past are instantly recalled.

'Talking' about memories activates the brain and heart

Sharing colorized photos with grandchildren and family and talking about the past serves as reminiscence therapy itself.

'Connection' creates mental stability

Time spent talking with family across generations alleviates feelings of loneliness in the elderly.

Campaign Overview

Start Date: June 12, 2026 (Friday) Target: Anyone (First photo per person free) Service: Digitization + AI colorization + LINE delivery Locations: Sakurayama Funeral Hall, Memorial House Hirako Oka Booking: 0120-677-776

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Source: PR TIMES
Category: キャンペーン

Nishida Funeral Home Launches 'Memories Color Campaign' Starting June 12 to Stimulate Brain Activity in Local Elderly

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