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'Tsuhan no Tora' Showcases Hit Products MIRAPURE and Shinohara Chemical's Cooling Blankets, Surpassing 49 Million Yen in Sales

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 16, 2026 8:00 PM ・ Updated Jul 18, 2026 6:04 PM ・ 2 min read ・ Source: PR TIMES

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'Tsuhan no Tora' Showcases Hit Products MIRAPURE and Shinohara Chemical's Cooling Blankets, Surpassing 49 Million Yen in Sales — Image: PR TIMES

The experiential supplement 'MIRAPURE' by Miracling Group and the contact-cooling bedding series 'Puru Puru Air' by Shinohara Chemical were showcased on 'Tsuhan no Tora,' achieving a combined sales total of nearly 50 million yen in a short period.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000034.000142246.html Distributor: PR TIMES
Published: Jul 16, 2026

'MIRAPURE': A Communication Supplement for Families

Shin Mitsui, CEO of Miracling Group, introduced 'MIRAPURE,' a supplement leveraging the 'miraculin' component of miracle fruit. Miraculin turns sourness into sweetness temporarily. The product, processed as a carbonated grape-flavored tablet, amazed the show's judges and sold 1,413 boxes (5.02 million yen) in just three and a half days.

High-Performance Summer Bedding from Shinohara Chemical

Terutora and Sae Kaga of Shinohara Chemical presented their 'Cooling Blanket,' featuring a contact-cooling fabric with a Q-max value of 0.55, and the 'Puru Puru Air' series, which utilizes TPE material. These products, known for their breathability and durability, reached 49.03 million yen in sales within 18 days. Their design, which releases heat and moisture while maintaining an optimal temperature, has garnered strong consumer support.

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: MIRAPURE

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 16, 2026 8:00 PM — Distributor PR TIMES
Collected　Jul 17, 2026 7:22 AM
AI structured & analyzed　Jul 18, 2026 6:04 PM
Desk-reviewed & published　Jul 16, 2026 8:00 PM

FAQ

What is MIRAPURE used for?

It is used for experiencing a sweet taste from sour foods like lemons and kiwis, and as a communication tool with family or friends.

Is the cooling blanket washable?

Yes, it can be machine-washed in a laundry net.

Can the puru puru air pillow be adjusted?

Yes, the height of the pillow can be adjusted by removing the inner urethane foam.

Cite this article — HOW TO CITE

Washin AI News Desk“'Tsuhan no Tora' Showcases Hit Products MIRAPURE and Shinohara Chemical's Cooling Blankets, Surpassing 49 Million Yen in Sales”AI News by Washin Village（和心村）, Jul 16, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E9%80%9A%E8%B2%A9%E3%81%AE%E8%99%8E/en/news/2026-07-16-%E9%80%9A%E8%B2%A9%E3%81%AE%E8%99%8E-%E9%85%8D%E4%BF%A118%E6%97%A5%E3%81%A7%E5%A3%B2%E4%B8%8A4-903%E4%B8%87%E5%86%86%E7%AA%81%E7%A0%B4-%E5%86%B7%E6%84%9F%E3%82%B1%E3%83%83%E3%83%88%E3%81%8C6%E6%9C%88%E5%A3%B2%E4%B8%8A1%E4%BD%8D-and

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