MAGARIBA is a "place sharing platform" operated by Reiichi Inc. that utilizes idle time and empty spaces to enable new businesses, particularly in the food and beverage industry, to launch with significantly reduced initial costs.

What is HACHIYA CURRY?

HACHIYA CURRY is a curry restaurant located in Sendai's Kokubuncho district. It is the first store to be launched through the MAGARIBA platform.

How did HACHIYA CURRY achieve 1,000 servings in one month?

The success is attributed to the innovative low-risk business model of MAGARIBA, which minimizes initial investment, combined with effective pre-launch customer acquisition planning and positive media exposure from local TV and web media.

What is the advantage of the MAGARIBA business model?

The primary advantage is the significant reduction in initial costs compared to traditional restaurant openings. By utilizing existing empty spaces, entrepreneurs can launch businesses with much lower financial risk.

Is there an ongoing promotion?

Yes, there is an Instagram campaign currently underway, which is part of the marketing efforts to promote the restaurant. The campaign runs until April 7th.

[Tohoku/Sendai] Curry Restaurant Launched Through New Zero-Initial-Cost Business Model "MAGARIBA" Exceeds 1,000 Servings in One Month; Featured on Sendai Broadcasting's "Ara Arakashiko," Instagram Campaign Underway (Until April 7)

Published Mar 30, 2026 11:33 PM ・ Updated Jun 2, 2026 1:01 PM ・ 3 min read ・ Source: PR TIMES

A curry restaurant, launched through the zero-initial-cost business model "MAGARIBA," has surpassed 1,000 servings within its first month.

HACHIYA CURRY

HachiYa Curry Sendai Kokubuncho store has surpassed a cumulative total of 1,000 servings served approximately one month after its opening on February 27, 2026. This store is a new dining model born from "MAGARIBA (Magariba)," a "place sharing platform" operated by Reiichi Inc. that utilizes idle time and empty spaces.

HachiYa Curry Sendai Kokubuncho Store

Attention Accelerates with TV and Web Features The store was featured and broadcast as new store information on Sendai Broadcasting's popular program "Ara Arakashiko." Furthermore, it was also featured in the local information media "Sendai Tsushin," and exposure on both TV and web media accelerated customer visits, leading to the result of exceeding 1,000 servings in a short period after opening.

Popular No. 1 "Beef Tendon Curry" ¥1,200 (Tax Included)

A New Dining Model Achieving "Low-Risk Business Launch" This store was opened through "MAGARIBA (Magariba)," a "place sharing platform" operated by Reiichi Inc. that utilizes idle time and empty spaces. While traditional restaurant openings typically require initial costs of several million to over 10 million yen for security deposits and interior construction, MAGARIBA significantly reduces initial costs by utilizing the empty spaces of existing stores, enabling a low-risk business launch. The achievement of surpassing 1,000 servings demonstrates the potential of this new store model, combining "low-risk business launch × pre-event customer acquisition planning."

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Source: PR TIMES
Category: News

[Tohoku/Sendai] Curry Restaurant Launched Through New Zero-Initial-Cost Business Model "MAGARIBA" Exceeds 1,000 Servings in One Month; Featured on Sendai Broadcasting's "Ara Arakashiko," Instagram Campaign Underway (Until April 7)

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