"Eat Balanced Just by Choosing" – Shizutetsu Store Launches New Brand '325BALANCE'

Shizutetsu Store (Shizutetsu Store Co., Ltd., President and CEO: Tomomi Morishita), a supermarket operating 37 locations in central Shizuoka Prefecture, has launched a new food brand, '325BALANCE (Sannigo Balance),' designed to deliciously support the daily diets of busy modern individuals.

Developed with the concept of 'enabling anyone to easily and deliciously achieve nutritionally balanced meals,' this brand offers products that help customers effortlessly maintain a balanced diet simply by making their usual choices.

Development Background

In recent years, with the rise of dual-income households and increasingly diverse lifestyles, there has been growing demand for 'healthy eating without the time or effort.' Responding to this trend, we have developed a new brand that successfully combines 'delicious taste,' 'convenience,' and 'nutritional balance.'

Features of '325BALANCE'

・ Supports nutritional balance through simple selection

・ Easy-to-integrate product lineup for daily life

・ Optimized for today's busy lifestyles

Key Product Lines

・ Balanced Bento Series

・ Nutritionally Designed Side Dishes

・ Convenient Ready-to-Cook Menus

Future Outlook

▼ Dedicated Brand Website

https://www.s-store.co.jp/325balance/index.html

Going forward, we will expand our product lineup and continue developing items tailored to the health needs of our local customers. Additionally, we aim to strengthen in-store dietary guidance and provide more customers with 'delicious, healthy meals that are easy to maintain long-term.'

※The information in this release is current as of the announcement date. Actual launch timing and details are subject to change.

For inquiries, please contact:

□ Department: Shizutetsu Store Co., Ltd., Sales Planning & Product Division

□ Address: 95 Suehiro-cho, Aoi-ku, Shizuoka City, 420-8555

□ Direct Phone: (054) 205-7003 □ FAX: (054) 272-3102

□ E-mail: https://www.s-store.co.jp/ask/index.html