Ito-Yokado Accelerates Growth by Expanding 'Only-Here' Deli Items, Creating Store Traffic with Revamped Noodles and New Health & Sweets Offerings

Ito-Yokado Co., Ltd. is strengthening its prepared foods as the core of its food-focused growth strategy. Commemorating the second anniversary of its original deli brand "YORK DELI," the company is launching a new health-conscious series, "Vejibox," following a complete renewal of its staple noodle category and the expansion of its sweets lineup to meet demand for indulgent treats. The new products will be rolled out sequentially at 196 stores, including Ito-Yokado and York Foods, starting May 20, 2026. The company aims to increase its "only-here" product offerings, targeting a 5% year-on-year increase in same-store deli sales for fiscal 2026.