為紀念旗下熟食品牌「YORK DELI」成立兩週年，伊藤洋華堂（Ito-Yokado）將全面更新其麵食產品線，並推出注重健康的新系列「Vejibox」及甜點選項，以推動顧客光臨及業務成長。此舉利用其「Peace Deli千葉廚房」來創造獨家高品質的熟食產品。
伊藤洋華堂（Ito-Yokado Co., Ltd.）正以強化熟食作為其食品核心成長策略的中心。為紀念其原創熟食品牌「YORK DELI」誕生兩週年，公司在全面更新主食麵食類別及擴展甜點產品線後，將推出迎合健康趨勢的新系列「Vejibox」。新產品將於2026年5月20日起，陸續在伊藤洋華堂及York Foods等共196家店鋪販售。公司旨在增加「僅此處販售」的獨家商品，目標在2026財政年度實現熟食部門同店銷售額年增5%。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Corporate Strategy
常見問題
What is Ito-Yokado's main growth strategy?
Ito-Yokado is focusing on strengthening its food offerings, particularly its original prepared foods brand "YORK DELI," to create exclusive products and drive growth.
What new product lines is YORK DELI launching?
YORK DELI is launching a completely revamped noodle lineup, a new health-conscious meal salad series called "Vejibox," and a new dessert series named "Totteoki! Watashi no Gohoubi."
When will the new products be available?
The new products will be rolled out sequentially at 196 stores, including Ito-Yokado and York Foods, starting from May 20, 2026.
What is the 'Peace Deli Chiba Kitchen'?
It is a facility that combines the functions of a process center and a central kitchen, enabling Ito-Yokado to develop and produce its original, exclusive "YORK DELI" products.
What are Ito-Yokado's sales goals for its deli category?
The company aims for a 10% year-on-year sales increase for the revamped noodle category and a 5% year-on-year increase for the entire deli category in fiscal year 2026.