E.F. International Co., Ltd. (Shibuya-ku, Tokyo; CEO: Kazuma Miyagawa), an importer and distributor of international fragrance and lifestyle brands, has launched a limited-edition summer collection titled 'ALOHA' from the Southern French fragrance brand Lothantique. The collection is available starting May 25, 2026, via the official online store 'Effie to Kaori no Kurashi' (https://effie.store/) and at lifestyle and select shops nationwide.

This summer fragrance captures the liberating feeling of a tropical vacation, blending the refreshing sparkle of bergamot with the tropical vibrancy of ylang-ylang and a salty note reminiscent of an ocean breeze.

Lineup: - Diffuser (100ml, 5,500 yen including tax, approx. 2 months fragrance duration) - Room Spray (100ml, 4,180 yen including tax) - Candle (160g, 4,840 yen including tax, approx. 30 hours burn time)

All products are manufactured in France, utilizing 100% recyclable glass bottles and packaging materials derived from sugarcane and linen to minimize environmental impact. The scents are formulated in Grasse, France.

Through '1% for the Planet,' Lothantique donates 1% of its sales to environmental protection organizations, maintaining a commitment to sustainable activities.

About Lothantique: Lothantique began in the 1920s in a small lavender distillery at the foot of the Lure Mountains in Southern France, started by Josephine. In 1987, her grandchildren Dominique and Denis inherited the business and relaunched it as Lothantique. Based in Peyruis, Provence, they maintain traditional craftsmanship, using selected ingredients free from parabens, phenoxyethanol, mineral oils, and silicones. No animal testing is conducted in the development of their products.

FACT BOX

  • Source: PR TIMES
  • Category: New Product