'Not for Smoking, but for Tuning.' Non-Nicotine, Non-Tar Relaxation Brand 'Chillax' Launches New Flavors 'Ice Menthol' and 'Lemon Sorbet' on April 25

Ningen Hyakunen Laboratory Co., Ltd. (Location: Taito-ku, Tokyo; CEO: Seiichi Miyazawa) will launch two new flavors for its non-nicotine and non-tar relaxation brand 'Chillax'—'Ice Menthol' and 'Lemon Sorbet'—starting Saturday, April 25, 2026, through its official online store and other outlets.

'Ice Menthol' joins the existing 'Chillax neoX' series, while 'Lemon Sorbet' debuts as the first product in the 'Chillax VITA' series, which is formulated with Vitamin C.

Development Background: A 'Tuning Device' for Modern People Work, relationships, and the flood of information—in modern society, our brains are constantly working even when we think we are resting. Chillax was developed for modern people as a 'device for drifting slightly away from reality.'

This product is a relaxation item that stands apart from typical electronic cigarettes (vapes). It contains no addictive substances and is designed to 'sense the aroma and tune the mind and body' through deep breathing. Each device allows for approximately 10,000 puffs and features an original Japanese packaging design.

It is a next-generation wellness item suitable for a wide range of scenes, including refreshing athletes, supporting focus, assisting those aiming to quit or reduce smoking, and creating new customer experiences at restaurants and salons.

Features of New Flavors

【Chillax neoX Series】 №06 ICE MENTHOL Silence of ice. Everything resets. The ultimate cooling sensation paints the mind white. This flavor represents the extreme of refreshment. Set in the 'Ice Palace,' it features a clear cooling sensation that resets thoughts and leads to deep silence. Ideal for refreshing during work or moments requiring high focus.

【Chillax VITA Series】 №07 LEMON SORBET (Contains Vitamin C) Along with Vitamin C, a path to tomorrow. Fresh acidity and sweetness bring a new morning. Vitamin C is moving from the era of 'drinking' to 'inhaling.' Lemon Sorbet, the first in the 'Chillax VITA' series, features refreshing acidity and sweetness. The aroma, reminiscent of the vitality of a 'Morning Market,' provides energy for a new day. Recommended for those conscious of beauty and health.

Full Lineup (5 Existing + 2 New Flavors) - No.01 Jasmine Green Tea (ZEN GARDEN) - No.02 Lollipop Candy (SWEETS STREET) - No.03 Aloe Grape (FRUIT ORCHARD) - No.04 Citrus Jelly (OCEAN TERRACE) - No.05 Yuja Highball (NIGHT DISTRICT) - No.06 Ice Menthol ★NEW (ICE PALACE) - No.07 Lemon Sorbet ★NEW (MORNING MARKET)

Unique Worldview 'CHILL LAND' and Character Strategy The most significant feature of the Chillax brand is the construction of its unique world, 'CHILL LAND,' which goes beyond just providing aromas. Each flavor is inhabited by a symbolic character (CHILLAXER). Through diagnostic content on the official website, users can discover the character and flavor that best suits them.

Moving forward, the brand plans to expand this character strategy through collaborations with other companies, participation in real-world events, and multi-faceted projects like the 'CHILL IDOL PROJECT.' Flavors No. 08 to No. 10 are already under development, continuing to expand the world of Chillax.