Striders Corporation announced that it has signed a 'Partner Hotel' agreement with Tokyu Hotels & Resorts Co., Ltd. for 'Hotel Arrowle,' an hot spring resort hotel in Kaga City, Ishikawa Prefecture, operated by the company. This agreement will take effect on June 1, 2026, and aims to collaborate with Tokyu Hotels to create tourism demand, revitalize the region, and disperse inbound demand in the Hokuriku area. With the extension of the Hokuriku Shinkansen, access from the Tokyo metropolitan area has improved significantly. The region, which is packed with attractions such as historic streets, rich nature, hot springs, and food culture, is attracting attention again. On the other hand, many foreign tourists visiting Japan are concentrated in Kanazawa City, and promoting travel to surrounding areas is a challenge for the entire Hokuriku area. Taking this membership as an opportunity, we aim to evolve into a 'tour-type and stay-type tourism area' where people can enjoy urban tourism, nature experiences, and hot spring resorts by strengthening relationships with 'Kanazawa Tokyu Hotel,' 'JAM Fukui Katsuyama Tokyu Hotel & Resorts,' and 'Toyama Excel Hotel Tokyu,' which are located in the Hokuriku area, while collaborating with Tokyu Hotels.

FACT BOX

  • Source: PR TIMES
  • Category: partnership